Marketing Associate (Merchant Demand Generation)

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
As the Associate of Merchant Demand Generation, you will play a crucial role in expanding the merchant supply on the Grubhub platform by targeting and acquiring the most valuable merchants at scale through various marketing channels. Working closely with both inbound and outbound sales teams, you will leverage marketing strategies to drive and enhance merchant sales initiatives. You'll also drive the strategy on how we demonstrate the value of partnering with Grubhub, a marketplace that connects local businesses to millions of customers in over 4,000 U.S. cities, to new merchants.
Qualifications

• 1-2 years of experience in B2B marketing or related area, with a focus demand or lead generation
• Bachelor's degree required
• Strong understanding of sales principles and B2B marketing channels and strategies
• Proficient in digital marketing tools and platforms, including Salesforce and Account Engagement (Pardot) or similar platforms
• Ability to creatively solve problems and find new ways to reach and engage target audiences.
• Proven track record of managing large-scale marketing campaigns and achieving significant growth targets

Got there? Even better!

• Experience managing external vendors or agencies
• Experience using other demand generation or digital marketing tools (e.g. e-gifting and sales enablement platforms)
• Experience working on B2B marketing in a two-sided marketplace

The Impact You Will Make:

• Develop and execute scalable merchant acquisition strategies to rapidly expand Grubhub's quality merchant base. Channels might include paid media, SEO, email, content and e-gifting.
• Create sales value propositions and manage development of compelling materials such as one pagers, datasheets, testimonials, and email templates that align with the prospect's journey.
• Collaborate with sales teams to ensure that all marketing efforts are well-coordinated with sales initiatives and that tools and materials are scaled appropriately to support a high volume of sales activities.
• Analyze campaign performance and market data to refine approaches and increase the effectiveness of acquisition efforts.
• Utilize and manage marketing automation and demand generation tools to streamline marketing processes, improve interaction tracking and ensure programs are effectively integrated into the sales process
• Identify and implement process improvements to streamline merchant acquisition, reduce cycle times, and enhance the overall program efficiency

NY Salary Range: $70,500-$105,500
The Base Pay component of our Total Rewards package is based on a variety of factors including but not limited to: job responsibilities, location, experience and, education/certifications. In addition to the pay component, this role may be eligible for equity and benefits as part of the Total Rewards package. The Total Rewards package will be determined at the time a contingent offer is made.
As a matter of company policy, Grubhub does not sponsor applicants for employment visa status for this role.
And Of Course, Perks!

• Flexible PTO . Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness . Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Compensation . You'll receive a great compensation package with eligibility for generous incentives, bonuses, commission, or RSUs (role-specific).
• Free Meals . Our employees get a weekly Grubhub credit to enjoy and support local restaurants.
• Social Impact . At Grubhub we believe in giving back through programs like the Grubhub Community Fund . Employees are also given paid time off each year to support the causes that are important to them.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].