Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 100+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
We are looking for a Market Research Manager to join our growing Data team. This person will report to our Director of Data & Analytics and sit alongside analysts and business partners to shape how we understand current and potential customers (both travel advisors and travelers). As our first hire in the role, you’ll lay the foundation for how our company conducts and operationalizes quantitative and qualitative methods to explore customer needs, preferences, attitudes, and behaviors.
Key Responsibilities
- Own and drive end-to-end primary research (quant and qual), from scoping and methodology design through execution, analysis, and presentation.
- Conduct surveys, focus groups, in-depth interviews, and segmentation studies to better understand our customers and the broader market.
- Analyze secondary research, competitive intelligence, and market trends to support company-wide planning and positioning.
- Design dashboards that visualize complex datasets in simple, intriguing formats.
- Lead and collaborate on projects that generate insights for key business partners across Marketing, Growth, Product and Advisor Experience.
- Contribute to team culture and best practices. Help create an impactful, curious, and collaborative research environment.
Requirements
- 5+ years of experience in market research, consumer insights, user research, or a similar role. Preferably in a fast-paced, cross-functional environment.
- Proven experience designing and executing both qualitative and quantitative research studies using tools such as Qualtrics, Listen Labs, or Dscout.
- Strong analytical skills - you’re comfortable working with survey data, customer data, and statistical methods to get to the “why” behind the “what.”
- Deep curiosity about people - what motivates them, how they behave, and why.
- Pragmatic: looking for real world business impact, not a science project.
- Excellent communicator and storyteller, able to influence cross-functional stakeholders and leadership.
- A collaborative and empathetic mindset with experience supporting and leveling up your peers.
Compensation
Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $120k-$150k + equity. Other benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Top Skills
Fora Travel New York, New York, USA Office
New York, NY, United States, 10013
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