Manager, Product Marketing - Brand

Center 1 (19052), United States of America, McLean, Virginia
Manager, Product Marketing - Brand
Manager, Product Marketing - Brand
The Capital One Software marketing team is seeking a seasoned Product Marketing Manager (PMM) to drive business goals for Capital One Slingshot. The Product Marketing charter makes our product lines successful in the market and with customers. They are champions of our customers and define end-to-end GTM strategy for their product areas, including all messaging, positioning, launch planning and Sales enablement. They are experts in our customers and products, and use their expertise to influence the product roadmap.
In this role, You will partner closely with Sales, Customer Success and Product to develop a deep understanding of customer needs and the product to empower our sellers with the right content to create opportunities and develop prospecting campaigns to strengthen the sales pipeline. You will bring your experience to map the customer purchase journey and apply your skills to optimize customer conversions.
Building on Capital One's pioneering adoption of modern cloud and data capabilities, Capital One Software is a new business dedicated to helping accelerate the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face - things like data publishing, data consumption, data governance, and infrastructure management - we've built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward.
What you'll do

• Become a subject matter expert on key technology areas, which could include Cloud Infrastructure, Data Engineering and Data Security
• Develop a detailed understanding of your product's sales funnel, personas, industries, and use cases to drive sales and marketing asset development
• Empower sellers with compelling messaging, content, and materials to increase the top-of-funnel volume with qualifying opportunities and build a healthy sales pipeline
• Identify opportunities to develop relevant marketing and sales content, including videos, one-pagers, blogs, case studies, and manage production
• Build insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results
• Participate in the product/customer feedback loop, capturing insights and learnings to inform marketing and messaging needs
• Influence enterprise-wide B2B product/software marketing agenda.

Who you are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL :

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor's degree
• At least 4 years of experience in a product marketing role
• At least 2 year of experience marketing SaaS products or services

Preferred Qualifications

• 5 or more years of experience in a product marketing role
• 3 or more years of experience marketing B2B SaaS products or services
• Experience in highly cross-functional and matrixed teams

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).