Manager of Product Knowledge & Brand Storytelling

Posted 3 Days Ago
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New York, NY
Hybrid
90K-100K Annually
5-7 Years Experience
eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible
The Role
The Manager of Product Knowledge & Brand Storytelling at Stuart Weitzman is responsible for creating impactful training materials for store associates and customer service teams, collaborating with design and merchandising, developing product and styling training tools, creating detailed core content, reinforcing brand story and values, and leading the production of training videos and multimedia. Strong understanding of luxury fashion industry and graphic design experience is required.
Summary Generated by Built In

Stuart Weitzman shoes are designed for high fashion and high function. Known for over 35 years for it's artisanal Spanish craftsmanship and precisely-engineered fit, the luxury footwear brand inspires women around the world to shine with confidence with every step.
Stuart Weitzman is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title: Manager of Product Knowledge & Brand Storytelling
Primary Purpose:

  • Provide an impactful/insightful training material for store associates and CS teams across regions for a powerful selling ceremony.
  • Re-apply whenever possible these training materials to be CONSUMER-facing for eCom pages


Essential Duties and Responsibilities:

  • Collaborate with design and merchandising to create the seasonal story and mood boards
  • Partner with VP of Merchandising / Dr of Merchandising to design and develop, product and styling training tools - inclusive of and not limited to product details (materials/embellishment/techniques) as well as runway to street style
  • Create detailed core content - collection description, product information, detailed style shots and feature descriptions and highlights
  • Established after-sales tips /shoe care
  • Reinforce brand story and values
  • Build relationships with field leadership and operations to assess ongoing training needs
  • Collaborate with marketing to make sure that all materials represent the Stuart Weitzman brand voice and aesthetic
  • Lead development and production of training videos and multimedia
  • Stay abreast of relevant events in fashion, styling, graphic design, and trends to include in training documents
  • Gather and synthesize feedback, measure effectiveness and propose enhancements to training
  • Partner with global teams to ensure all training needs are met regionally


Skills and Abilities Required:

  • Strong understanding of luxury fashion industry, footwear experience is a plus
  • Constantly seeks new and creative ways to meet the changing needs of our client
  • Excellent communication & interpersonal skills with a proven ability to communicate effectively both orally and written
  • Strong influencer with skills to persuade and negotiate
  • Excellent organizational, planning, and time management skills. Ability to handle multiple projects simultaneously and is comfortable and successful in a fast-paced environment
  • Must be a team player, enthusiastic, positive, professional and collaborative
  • Ability to work as part of a team and independently, demonstrates initiative
  • Highly Proficient in: InDesign, adobe creative suite, photoshop, illustrator, PowerPoint
  • Creative problem solver, strong attention to detail, motivated, and a self-starter
  • Ability and willingness to shift between managing the process and providing "hands-on" work to ensure things get done
  • Ability to work effectively with all company levels from executives and senior management to assistant level


Experience:

  • 5+ years in luxury product knowledge and content creation
  • Strong understanding of providing luxury training and styling tools
  • Experienced graphic designer


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance : Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.


Our Competencies for All People Managers

  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


Stuart Weitzman is an equal opportunity and affirmative action employer and pride itself on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Stuart Weitzman at www.stuartweitzman.com.
Our Competencies for All Employees

  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.


Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Stuart Weitzman at www.stuartweitzman.com.
Work Setup
BASE PAY RANGE $90,000.00 TO $100,000.00
Click Here - U.S Corporate Compensation & Benefit

Top Skills

Illustrator
Indesign
Photoshop

What the Team is Saying

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The Company
New York, NY
16,000 Employees
Hybrid Workplace

What We Do

A tapestry is made of many threads woven into one story. So are we.

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility.

Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft.

The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.

Why Work With Us

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
New York, NY

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