Manager, Media Measurement and Optimization

ROLE SUMMARY
The Manager, Media Measurement and Optimization, is responsible for supporting the newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative, and media initiatives. This is a unique role, which will help curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to support the development of audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic analyst that will apply experience in data analysis to translate reporting with a focus on delivering measurable financial results.
In this role, the Manager, Media Measurement and Optimization, will be a critical member of supporting the creation and building of a new program, functionality, and capability within Pfizer. Newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. Collaborate with Strategy, Performance & agency teams on optimization reports, and process improvements.
ROLE RESPONSIBILITIES

• Successfully collaborate across stakeholder teams.
• Work directly with agency partners to review and translate media optimization reporting to business objectives.
• Support the implementation of the newly created media measurement framework.
• Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes.
• Support integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights that are audience-led and consider site and creative performance.
• Partner closely with analytics 3rd party providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey
• Supports media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally.
• Develop deep understanding of Pfizer Primary Care brands of ownership, in an effort to orchestrate the optimal media and audience strategies.
• Build dashboard and data visualizations with clean and clear storytelling.
• Act as successful role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.

BASIC QUALIFICATIONS

• BS Degree in Marketing, Business, or equivalent experience
• 5+ years Marketing or Media experience in a professional environment
• Knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
• We look for prior experience in media analytics, especially digital media
• Understanding of media data KPI calculations & definitions
• Understanding of data-driven media planning and buying approaches
• Experience in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
• Experience translating data insights into actionable recommendations for executive decision-making
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Strong writing, presentation and influencing skills
• Excellent communication skills; can articulate complex concepts to a diverse audience

• Creative, innovative problem solver who leads with insights derived from data

OTHER JOB DETAILS:
Work Location Assignment: Hybrid; 2-3 days onsite/week
Additional Locations: Collegeville, PA
Last Day to Apply: December 20th, 2024
The annual base salary for this position ranges from $99,900.00 to $166,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
#LI-PFE