The Manager, Marketing will execute our CLEAR marketing strategy for CLEAR travel products (CLEAR Plus, CLEAR Mobile, CLEAR Reserve, TSA PreCheck through CLEAR). Reporting into the Director, you will work closely with our channel owners and external partners to execute comprehensive multi-channel marketing strategies to target new and existing CLEAR Members and TSA PreCheck members.
What you'll do:
- Execute CLEAR’s marketing strategy across multiple channels in the marketing ecosystem, ensuring messaging and campaign alignment; assist in developing the marketing roadmap and tracking KPIs for each individual product
- Lead and execute campaign moments (airport launches, new benefits launches, etc.), organizing cross-functional teams and channel owners to deliver a cohesive marketing campaign that will achieve determined goals
- Work closely with our Marketing and Communications channel owners and other internal teams (Marketing, Legal, Finance, Operations, etc.) to drive acquisition, retention, and upsell opportunities/Membership benefits usage for CLEAR travel products
- Develop strategic creative briefs that align to the business objectives, brand strategy and goals and provide actionable feedback on creative
- Assist with executing consumer insights research and other data-driven learning opportunities
- Review and analyze data to generate and share accurate and timely marketing results in the form of reports, presentations, etc. to optimize campaigns and find new opportunity areas
How you'll measure success:
- Cohesive campaign moments executed flawlessly
- Growth of PreCheck renewals/pre-enrollments OR Growth of CLEAR upsell opportunities (e.g. Family Attach) and benefits usage (e.g. Bags)
- Overall data-driven growth (optimizations and new opportunity areas)
What you're great at:
- Expert in marketing strategy
- Exceptional writing and public speaking skills
- Strong relationship building skills
- Data-driven decision making
- Planning and organization
Who You Are:
- 4-6+ years of relevant professional experience in marketing, brand management, partnerships, program management or related function, demonstrating a pattern of exceptional performance
- Proven track record of executing marketing programs while managing complex, cross-functional projects with internal and external teams
- Account Management – experience in managing internal and external partners (especially with a focus on operations), building relationships, and establishing mutual objectives
How You'll be Rewarded:
At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs.
We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $90,000 - $110,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
About CLEAR
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 22+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
#LI-Hybrid #LI-Onsite
What We Do
CLEAR makes your life safer, simpler, and more secure. At CLEAR, we’re working toward a future where you are your ID, enabling you to lead an unstoppable life. We’re always thinking about new applications that can be powered by biometrics, from checking into a doctor’s office to paying at checkout with a tap of your fingers.
Why Work With Us
We’re passionate, fearless, and re-imagining the future. We are looking for individuals who are indefatigable and have a bias for action. We care deeply and hold ourselves to high standards and, as a result, share feedback with radical candor to make CLEAR a great place for great people to thrive.
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