Manager Field Marketing Americas

Job Posted 16 Days Ago Posted 16 Days Ago
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New York, NY
135K-175K Annually
Senior level
Energy
The Role
Manage regional marketing strategies for the Americas, implementing campaigns, improving conversion rates, and mentoring junior team members while providing insights to leadership.
Summary Generated by Built In


Your Role in Our Story:

In essence, your role involves:

  • Creating a regional marketing plan to support the ambitious revenue goals for the Americas region, based on the global, corporate Go-to-Market strategy 
  • Creating awareness, and develop and implement thought leadership initiatives 
  • Running integrated (account-based) programs and owning the forecasting, measurement and analysis of your campaigns
  • Developing and implementing a content strategy for the Americas market, based on the regional & local market and customer needs which you uncover together with the sales teams
  • Executing customer communications campaigns such as webinars, user conferences, round tables
  • Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website
  • Providing strategic leadership and mentorship to junior team members, empowering them to contribute to strategic initiatives and grow professionally
  • Serving as a strategic adviser to senior leadership, providing insights and recommendations to inform key business decisions and drive long term growth

Your Expertise: 

To be successful in this role, we are looking for candidates with the following qualifications and attributes:

  • 7-10 years of experience in field marketing or marketing & communications
  • A proven capability to unite Sales and Marketing teams into a single force for growth
  • Experience in running Account Based Marketing programs
  • Success in PR and social media as a means to position the brand
  • Knowledge of modern marketing in reaching B2B audiences
  • A positive, self-starter attitude
  • A hunger to make an impact
  • Roll-up-the-sleeves attitude with a strategic and creative outlook
  • Strong analytical skills with a focus on details
  • Motivation to educate stakeholders
  • Ability to work as an integral part of a geographically dispersed team that requires you to work a flexible schedule and occasional travel to Europe
  • Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization
  • Fluency in Spanish and/or Portuguese is a plus 
  • Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field


Please note: This role is based in our New York City office and offers a hybrid work schedule, allowing for one remote day per week

The base pay range for this position is $135,000-175,000 annually; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. The base pay is just one component of the total competitive compensation package for employees. 

If you meet these criteria and are ready to contribute your expertise to a dynamic and challenging environment, we encourage you to apply.

ACT Group is an Equal Opportunity Employer.  All employment decisions at ACT Group are made without regard to race, color, ethnicity, national origin, age, citizenship status, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity or expression, genetic information, marital status, family or parental status, status with regard to public assistance, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. 

Top Skills

Account Based Marketing
B2B Marketing
Marketing Analytics
Pr
Social Media
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The Company
New York, NY
342 Employees
On-site Workplace
Year Founded: 2009

What We Do

ACT is the world’s leading provider of market-based sustainability solutions. As enablers of the global energy transition, ACT helps organizations hit their climate targets, no matter how ambitious. Since 2009, ACT has become a trusted brand in high-impact climate projects, green electricity markets, renewable energies and energy efficiency, emission allowances and carbon offsets. With a growing portfolio of over 70 products in 40 plus countries, ACT’s consultants in Amsterdam, Shanghai, New York and Paris deliver bespoke solutions backed up by unparalleled market knowledge. ACT builds its relationships on trust and fosters an entrepreneurial environment. In shaping environmental markets, ACT enables its partners to pursue sustainable futures.

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