ROLE SUMMARY
The Customer Experience (CX ) Insights Manager is part of the CX Behavioral Intelligence (CXBI) Team within the Customer Experience & Engagement (CX&E) organization report ing to the Director of CX Insights.
The CX BI leverages primary and secondary research to help create effective and engaging customer experiences by uncovering the needs of our customers. Within this role you will be responsible for the full research process including planning, execution, data analysis , insights generation , report writing, storytelling and defining success metrics .
This is a highly collaborative role, working across the CX&E and D igital organization s . You will be responsible for the synthesis of research findings and the persuasive communication of research-driven recommendations to ignite action and represent the voice of the customer in internal discussions. Further, the ideal candidate will quantify and track the impact of CX initiatives across BUs.
ROLE RESPONSIBILITIES
- Preform global qualitative and quantitative market research studies in which findings will be used as a central resource across Pfizer CX programs, and to support specific CX-led projects
- Set objectives for customer research and manage the work of multiple activities with moderate complexity
- Develop screeners, discussion guides, surveys and analysis plans.
- T ranslate business needs into research questions.
- Write and deliver reports with actionable insights leveraging various sources to inform personas, journey, need states, innovation concepts
- Contribute to the development and tracking of KPIs for key CX initiatives in collaboration with the CX Measurement team
- Stay up to date on emerging research methods and providers which to drive improvements in the insight generation process
- Levera ge behavioral science to help reduce friction and improve customer experience
- Manage vendor relationships for research & insights projects
- Drive full customer engagement program compliance, regulatory approval process and onboard new vendors to Pfizer policies and procedures
BASIC QUALIFICATIONS
- Bachelor's degree preferred in business administration, marketing, business analytics or psychology with at least five years of relevant experience in healthcare, consumer goods, retail and/or pharmaceutical industry ; OR Master's degree with three years of relevant experience; OR Associate's degree with eight years of relevant experience; OR Ph.D. with 0+ years of experience; OR 10 years of relevant experience with a high school diploma or equivalent
- 3+ years Experience in the field of customer research and insights, personas, customer journey maps, and measurement
- Strong knowledge of customer research methods , CX research preferred
- Experience with storytelling and data visualization
- Demonstrated business acumen to synthesize multiple sources of data and simplify research and insights into compelling recommendations that influence business strategy
- Demonstrated ability to manage /lead complex projects within budget and timeframes and cross-functional/matrix teams
- Commitment to excellence - both in the results achieved and in how they are achieved - and possess a strong passion for customer experience research and its sustained evolution
- Must be able to communicate effectively with internal business and digital/technical teams, vendors and team leaders. Comfortable with ambiguity
Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business
Last day to apply: July 16th 2024
This role is not remote
The annual base salary for this position ranges from $93,500.00 to $155,900.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $84,200.00 to $140,400.00.
Relocation assistance may be available based on business needs and/or eligibility.
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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