Manager, Brand Insights & Strategy

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
Grubhub is seeking a Brand Insights & Strategy manager with a passion for building brands and expertise in translating customer insights into compelling brand and marketing strategies that improve brand perception and drive business growth. This role combines analytical and creative thinking to "connect the dots" across multiple data sources to inform inspiring and relevant campaigns that achieve relevance, differentiation and impact.
The Impact You Will Make:

• Support the brand team in evolving and maintaining our brand positioning and ensuring its consistent expression across all touchpoints
• Lead consumer research initiatives to uncover meaningful insights about target audiences, category trends and brand opportunities
• Synthesize data from multiple sources such as quant and qual research findings, behavioral data, and cultural trends, into actionable strategic recommendations and business briefs
• Partner with and creative teams to translate insights into compelling creative briefs and campaign concepts
• Present strategic recommendations to senior stakeholders with clear rationale and supporting evidence
• Monitor cultural trends and consumer behavior shifts to identify emerging opportunities for our brand
• Create measurement frameworks to evaluate strategic effectiveness and optimize future approaches

What You Bring to the Table:

• 8+ years of experience in brand strategy, strategic planning, or related field at an advertising, marketing or in-house agency
• Experience guiding brand strategy, segmentation/audience strategy, persona development, and creative development/optimization projects that drive brand awareness and growth
• Strong analytical skills with the ability to extract meaningful insights from various data sources
• Excellence in strategic thinking, problem-solving, and storytelling through data and visually compelling presentations
• Outstanding written and verbal communication skills, with the ability to effectively collaborate with internal teams and external partners
• Experience with consumer research methodologies and insight generation, with ability to develop creative approaches to tap into consumer mindsets and behaviors
• Collaborative mindset with the ability to partner with various stakeholders across all levels and functions and juggle multiple priorities
• Agility to work in a fast-paced environment with multiple concurrent projects and tight deadlines

Got These? Even Better:

• You're proficient in data visualization
• You have knowledge of behavioral science
• You have a genuine interest and curiosity in culture and the food/convenience delivery category

The base salary range for this position is below.
New York: $114,500 - $171,500 base salary range
Grubhub uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
And Of Course, Perks!

• Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness. Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Free Meals. Our employees get a weekly Grubhub credit to enjoy.
• Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund . Employees are also given paid time off each year to support the causes that are important to them.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].