Luxury Products Division
10 Hudson Yards, New York, NY 10001
Director, Amazon, LUXE
For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique.
The Luxury Products Division (LUXE) is looking for a passionate marketing candidate to join the LUXE team and be responsible for the Amazon business.
The role requires the ability to support the brand customer experience, content creation and ongoing optimization in order to meet brand's objectives. This includes accountability for the customer experience on Amazon and its success relies on working cross-functionally. Candidate must have strong creative, analytical, writing and research skills, and the ability to multi-task in a fast-paced environment and manage internal and external resources to successfully bring projects to life.
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- Lead the customer/user experience for Amazon PDPs and brand store
- Work closely with Marketing team on content creation for new launches and pillars, including copy, alt images A+ content, videos, and reviews generation
- Collaborate with brand liaisons in the US and DMI teams to ensure alignment and that needs are met, including communicating content needs and sharing of best practices
- Develop content learning agenda and lead PDP/brand store hygiene initiatives
- Ongoing maintenance of PDPs including optimization of product titles, descriptions, images, videos, and A+ content
- Partner with internal teams to produce content in company's content studio to solve for business needs
- Accountable for customer experience and conversion on Amazon brand content pages including product detail pages and brand store
- Collaborate with internal teams to share content best practices
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- Work with Marketing team to optimize all content for search on Amazon to achieve high ranking and visibility
- Analyze keywords using tools to identify opportunities for both short and long tail search terms
- Optimize copy to ensure we are reaching the right consumers
- Conduct A/B testing on keywords, titles, and content
Required Qualifications:
- 5+ years retail, CPG, wholesale or DTC work experience
- 3 years ecommerce experience (experience working with Amazon is ideal, but not required)
- Strong attention to detail and accuracy of execution
- Communicates clearly and succinctly in both oral and written forms
- Creative, strategic and results driven thinker with a proactive approach
- Ability to work and multi-task in a fast-paced, deadline-driven environment
- Interest and enthusiasm for digital marketing and the beauty industry
- Highly organized with proven multi-tasking ability
- High proficiency in Excel (including pivot tables) and data analysis
- Proficiency in MS Word and PowerPoint programs and the ability to create high impact presentations
- Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed
- Salary Range: $100,400-$121,550 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- (Medical, Dental, Vision, 401K, Pension Plan)
- (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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What We Do
The world leader in beauty, present in 150 countries on five continents. For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.