Lifecycle Marketing Analyst

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.

SoundCloud is seeking a passionate and data-driven Lifecycle Marketing Analyst to join our dynamic team. In this role, you'll play a vital part in optimizing our user experience through targeted lifecycle marketing campaigns. You’ll be responsible for campaign coordination & execution, testing/testing framework, analysis & insights, and cross-functional collaboration. 

Key Responsibilities:

• Help manage the calendaring of one-off communications to ensure an optimized lifecycle experience
• Monitor and report on the performance of ongoing lifecycle communications across email, push, and in-app channels
• Develop frequent A/B and multivariate tests to optimize marketing automations and drive business impact
• Develop and maintain a testing matrix to track campaign performance and showcase results to the organization
• Code and deploy iterations on running campaigns, ensuring they align with our strategic goals
• Identify and implement opportunities for personalization within the lifecycle to enhance user engagement
• Use learnings from data analysis to advise CRM and Growth leadership on potential new initiatives
• Collaborate with product, product marketing, and engineering teams to leverage advanced features of our marketing automation platform (MoEngage) for personalized communications
• Strategically build and execute lifecycle marketing flows for different stages of the user journey

Experience and Background: 

• 1-3+ years of experience in CRM or lifecycle marketing
• Hands-on experience with marketing automation platforms
• Strong analytical and quantitative reasoning skills
• Experience in customer segmentation and list management
• Ability to manipulate and create SQL queries
• Basic HTML and CSS knowledge for email code editing
• Demonstrated ability to analyze data and translate insights into actionable recommendations
• Experience with A/B testing programs for email, push, and in-app campaigns
• Knowledge of the music industry or related fields

The salary range for this role is $67,000-$75,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity, and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.