Lead Data Scientist, Media & Marketing

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are looking for a highly experienced Lead Data Scientist who thrives on solving complex marketing problems through cutting-edge analytical techniques, with the ability to transform data into actionable insights. Combining the principles of marketing analytics, as well as a solid background in the media and data landscape, this role will be responsible for developing solutions that immediately impact the business. This role requires a deep technical skillset to drive Go-To-Market business decisions and innovation.
Responsibilities

• In this role, you will use your expertise in data analysis and marketing to develop and implement data-driven strategies that drive business growth.
• Developing and executing marketing forecasting strategies, analyzing customer data, measuring media test results, building propensity models, and providing valuable insights to drive informed decision making.
• Develop and implement advanced data science models, including clustering, segmentation, random forest, gradient boosting (e.g., XGBoost), ensemble techniques, and constrained optimization methods.
• Design and execute matched-pair analyses, predictive analytics, and other statistical approaches to address business challenges.
• Evaluate best approaches for testing go to market strategies, execute and measure
• Work with large datasets from diverse sources, ensuring data quality and consistency.
• Mentor and collaborate with team members to share knowledge and best practices.
• Stay current on advancements in data science, tools, and methodologies to bring innovation to the team.

Qualifications

• Degree in a quantitative discipline, such as Data Science, Applied Mathematics, Statistics, Economics, Operations Research, Computer Science, Mathematics, Physics, Biology, Chemistry or Engineering. An advanced degree, Data Science bootcamp or MOOC certification a plus.
• 4-8 years of work experience in media analytics, digital analytics, marketing analytics, or related field.
• Experience with analytical techniques such as customer segmentation, campaign targeting and effectiveness, churn propensity modeling, customer lifetime value analysis, credit risk, geospatial analytics, survey statistics, marketing mix modeling, or recommender systems.
• Solid knowledge of the digital media landscape as it pertains to advertising platforms (Google, Snap, Meta, Amazon, etc.) as well as the evolving digital data landscape.
• Highly skilled in R or Python for statistical and machine learning programming.
• Highly skilled in SQL and Python coding to wrangle and explore structured and unstructured data.
• Proficient with server or Cloud computing platforms, such as Google Compute Engine or EC2 and data warehouses, such as Oracle, Big Query, or AWS.
• Demonstrated ability to handle complex datasets and derive actionable insights.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Experience deploying models into production environments is highly desirable.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New York is $133,661.00 - $190,944.00 / year. The starting pay rate/range at time of hire for this position in Plano is $111,384.00
- $159,120.00/ year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City