Integrated Marketing Manager

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As an Integrated Marketing Manager, you will lead the go-to-market strategy for our Sportsbook product. This role is accountable for leading the go-to-market strategy for critical sporting moments at DraftKings by setting objectives, designing and building integrated marketing campaigns, mobilizing stakeholders cross functionally while executing across all stages of the marketing funnel in a consumer-centric manner to exceed business goals. Your focus will ensure there is a cohesive consumer experience across the DraftKings ecosystem, comprehensive of Growth Marketing, Product, Content, Media, Brand, Partnerships, Creative, Owned & Earned disciplines.
What you'll do as an Integrated Marketing Manager

• Serve as the focal point for cross-functional communication & execution of marketing initiatives for our Sportsbook product.
• Collaborate with internal team members to represent marketing needs and develop our marketing approach with an eye on effectiveness, scale and efficiency.
• Synthesize a wide range of data sources and internal metrics to develop cohesive storytelling narratives that inspire and empower cross-functional team members to effectively activate against company goals.
• Spearhead development of marketing & creative briefs to influence creative positioning and advertising materials to direct internal creative teams and external agencies to bring designed marketing plans to life in various consumer-facing channels.
• Develop OKRs for your dedicated lane of work and recommend KPI targets and measurement frameworks for performance tracking & optimizations.
• Lead company-wide kickoff meetings and follow ups to communicate project milestones, objectives and toolkits for created marketing campaigns.
• Assist in long term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows

What you'll bring

• Bachelor's degree in Marketing, Communications, Business, or related fields. MBA or advanced degree is a plus.
• At least 5 years of proven experience in Marketing or strategic planning roles.
• Knowledge and experience with product marketing, integrated media planning & brand building in a consumer-focused industry is a must.
• Data-driven mindset that with ability to synthesize complex data sets into compelling narratives and recommendations
• Excellent communication skills and an ability to collaborate across several diverse business functions with inclusivity and connectedness
• Strong problem-solving skills and a proactive approach to identifying and resolving issues.
• Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects simultaneously.
• A deep curiosity towards consumer behavior and desire to put them at the forefront of key decisions

Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 117,800.00 USD - 147,200.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.