Head of Marketing

About Spara

Spara is building the future of enterprise-grade AI agents that instantly engage, qualify, and convert sales leads into revenue. We believe the next generation of sales will be AI-powered, blending real-time conversations with buyer education and instant scheduling. We’re leading that shift.

Our AI sits between marketing and sales, turning website clicks into qualified pipeline, automatically. With multimodal support across chat, email, and voice, we help GTM teams engage buyers 24/7, shorten sales cycles, and scale revenue without growing headcount.

We’ve raised $15M from Radical Ventures, Inspired Capital, and AI luminaries (including the founders of PyTorch and Google Cloud TPU). We’re a NYC-based team building a multi-billion dollar company, with thoughtful speed and deep technical roots.

The Role

We’re hiring our first Head of Marketing to architect and lead Spara’s marketing function from scratch. This is a foundational role, you’ll own our brand, build the GTM engine, and shape how the market understands the future of AI-powered sales conversion.

This is a rare blank canvas opportunity with high-growth opportunity.

What You’ll Do

• Build and execute Spara’s first integrated marketing strategy across brand, demand gen, content, and lifecycle

• Define and own category positioning: AI Conversion Layer

• Drive demand across channels: paid, organic, events, ABM, and partnerships

• Launch and scale a high-performance content engine, landing pages, case studies, social, one-pagers, ads

• Apply B2C-style storytelling to B2B audiences to create emotional resonance

• Use AI tools (e.g., OpenAI, Clay, Heyreach) to scale campaigns and automate workflows

• Partner closely with sales, product, and RevOps to ensure GTM alignment

• Recruit, lead, and grow a world-class marketing team

You Might Be a Fit If You

• Have 8+ years of full-stack B2B marketing experience, including brand, demand gen, and product marketing

• Thrive in zero-to-one environments, and love building with limited resources

• Speak the language of modern B2B buyers, and apply B2C tactics where others wouldn’t

• Have a track record of owning pipeline and revenue, not just MQLs.  You are the conversion layer.

• Know how to experiment fast, learn from data, and scale what works

• Are comfortable with AI tools and automation and use them daily

• Communicate crisply, write exceptionally, and present with clarity and energy

• Are NYC-based and open to work in the office 4 days/week

Core Skills & Qualifications

Strategy & Execution

• Proven ownership of GTM strategy and revenue goals

• Experience with category design or brand repositioning

• Deep understanding of the B2B marketing funnel

Growth & Demand Generation

• Experience scaling across paid, ABM, SEO, social, and partner channels

• Expertise in lifecycle marketing, email strategy, and CRM-driven workflows

• Familiarity with intent data and conversion optimization best practices

Content & Storytelling

• Exceptional writing and positioning skills

• Ability to turn complex technical concepts into clear, compelling narratives

• Strong portfolio of content that drives measurable results

Technical & AI-Native

• Experience with HubSpot, LinkedIn Ads, and core Marketing tools

• Comfortable leveraging AI tools for research, production, and personalization

• Confident with funnel analytics, dashboarding, and attribution

Leadership & Collaboration

• Strong cross-functional operator with experience aligning with product, sales, and ops

• Prior experience hiring and managing small, agile teams

• Early-stage mindset: proactive, self-directed, and resourceful

Our Stack (You're Not Stuck With It)

You’ll have authority to shape our tools and spend. Today we use:

• HubSpot, Gong, LinkedIn Sales Navigator

• Clay, Heyreach, People Data Labs, Vector, LeadIQ

• OpenAI, Anthropic, Cohere

• Linear, Slack, Figma, Semrush

• Spara – You are stuck with this one

Benefits & Culture

• Competitive compensation and benefits + meaningful equity

• Collaborative environment with highly experienced team

• In-office culture with focus and momentum

• Hybrid: 4 days/week in-office (downtown Manhattan), Friday remote

• Huge opportunity for growth, and ability to create real-world impact from day one