📍 NYC BASED OR WILLING TO RELOCATE
Ready to lead growth marketing at a career-defining level?
As WeWard's Head of Growth Marketing, you'll take the reins of all growth initiatives and steer this rocket ship to ambitious user and revenue milestones. Your playground? A global stage where you'll scale multi-channel marketing strategies and create user journeys that engage and inspire.
Reporting directly to Yves, our CEO, and working with dynamic teams in Paris and New York, you'll make an outsized impact and shape the next phase of WeWard's success.
Your Role: Build a world-class growth marketing function
You'll be responsible for developing and executing strategies that achieve our ambitious user growth and revenue goals by focusing on:
Performance Marketing
- Design, own, and scale our multi-channel performance marketing strategy, growing it to $1M in monthly spend by year-end while continuously testing new acquisition channels.
- Manage and optimize marketing investments with a focus on positive ROI, ensuring we hit CAC/LTV targets.
- Establish a robust creative engine and experimentation roadmap that consistently produces high-performing assets.
- Your mission? Skyrocket Daily Active Users (DAU) - our North Star metric - and propel WeWard to new heights.
Lifecycle Marketing
- Manage and optimize the user journey across all communication channels (push notifications, email, in-app messaging) to maximize retention.
- Experiment with innovative campaigns and explore new channel combinations to increase user engagement.
- Refine messaging through A/B testing to ensure personalized and impactful communication at every step.
- We count on you to keep users engaged and happy at every step of their WeWard journey!
Data Driven
- Set, track, and optimize KPIs aligned with business goals to maximize ROI and user engagement, ultimately driving business results.
- Use Amplitude, Adjust, and Excel to analyze trends, inform decisions, and shape strategic direction.
User First
- A relentless focus on creating value for users, ensuring that everything we do to attract and retain them is truly beneficial.
- We continually refine our strategies to deliver the best possible user experience every time.
Team & Management
- Manage and develop a talented, motivated team of 4, including:
Arnaud our Growth Marketing Lead, Alice, our Lifecycle Marketing Manager, who manages Asma, our User Engagement Apprentice
You’re the perfect match if you have…
🚀 6+ years of diversified growth marketing experience successfully driving and executing growth strategies.
📱 A proven track record of scaling fast-growing, consumer-facing applications.
📊 A data-driven mindset that thrives on analysis and strategic decision-making.
💡 A creative spark that constantly brings new ideas to the table! At WeWard, we embrace a test-and-learn approach and trust you to experiment with new concepts with confidence.
🦄 A passion for the scale-up world, eager to make a real impact on the team you join.
What we offer…
100% covered health insurance: We’ve got you and your family’s health fully covered with Aetna. This includes Dental and Vision. At WeWard, your wellbeing is a priority, not an afterthought.
Global work culture: WeWard offers at least one visit per year to get chances to work from our stylish Paris office, blending cultural diversity with professional growth.
Work-Life balance: Work remotely up to 2 days per week. Take advantage of a flexible remote work policy that blends in-office collaboration in our downtown New York City office with a home-based focus.
25 days of PTO + federal holidays: We believe in working hard and recharging harder. Enjoy our generous Paid Time Off policy that empowers you to take the breaks you need, when you need them.
Commuter benefits: We utilize pre-tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort.
401k Plan: We encourage all employees to consider saving for their retirement.
Walking Allowance: An innovative monthly reimbursement for walking!
You'd be really great if you... STEPS! But... What does STEPS mean at WeWard? 🤔
S: SUCCESS March with a team where ambition and passion aren’t just words, they’re our core.
T: TRUST We entrust you with the freedom to chart your own course, confident in your capacity to deliver outstanding results in your unique style.
E: EXPLORE Evolve in a culture that’s always on the lookout, embracing new ideas and horizons.
P: PROGRESS Face challenges head-on, learn, pivot, and grow – we advance together.
S: SMILE Be part of a life buzzing with positivity and a dash of humor.
Recruitment process ⏳
- Initial call with Marion, HR Manager / Marie-Sophie, Chief Of Staff / Yves, Founder & CEO
- A case study followed by a 1 hour debrief with the Marketing team, including dedicated time for mutual feedback.
We finish with a tour of our offices to introduce you to other members of the team. And finally, if all goes well…
Welcome🏡
Top Skills
What We Do
WeWard wants to get more people walking the world over, by any means necessary.
The simple act of walking is good for our bodies, our minds, and the planet. But its immense value has been overlooked and underappreciated.
We know that humans are hardwired for the reward; so we’re creating more ways to playfully motivate people to walk using a free mobile application that rewards its users in a digital money (Wards) for walking. These Wards can be used inside a dedicated e-shop to support a cause, receive gifts or even cash.
After 4 years, WeWard rewards 20 millions of people for walking every day and increases its users' walking time by 24% in average.
VISION: MORE PEOPLE WALKING, THE WORLD OVER
MISSION: TO MAKE WALKING A MORE REWARDING PART OF OUR LIVES
Why Work With Us
WeWard is on a mission to help the world regain balance by getting people to recognize the immense impact walking can have on our body, minds, and planet.
Joining us is the opportunity to have a real impact on our society and work on team-first culture that ensures every employee has the opportunity to grow and learn.
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