Head of Content Transformation - Executive Director

Posted 8 Days Ago
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New York, NY
Hybrid
7+ Years Experience
Financial Services
The Role
Seeking a Head of Content Transformation to lead a breakthrough process and capability transformation roadmap for content across Card Marketing. Responsible for developing a strategy to centralize content fragments, enable capabilities between content types, and establish game-changing processes. Must lead a team of marketing transformation product owners to elevate campaign planning and activation in the marketing execution space.
Summary Generated by Built In

Job Description
We are looking for a driven and enthusiastic leader to deliver a breakthrough process and capability transformation roadmap for content across Card Marketing (copy, imagery, disclosures, etc.). The candidate will need to take a visionary and innovative approach to developing a strategy for how we (a) centralize content fragments across print and digital channels (b) enable capabilities to allow for integration between content types (e.g. copy and disclosures) and (c) establish game-changing processes to support content re-use and marketer self-service to build and assemble a marketing creative - to meet our business goals of marketing execution quality, speed, and efficiency.
As the Head of Content Management Transformation, you will have a "blank sheet of paper" to design the future, but you must be able to bring together the right people to ideate the requirements, processes, technology, and governance to deliver. Success for this candidate includes the development of: (a) a target state vision for how to build and govern a centralized library to support all content types within a marketing creative (b) a roadmap for how to collaborate with Product, Regulatory/Legal, and execution teams to continuously and incrementally deliver against the target state (c) a redesigned process to enable content reuse and marketer self-service while meeting strategy and regulatory requirements.
You will lead a team of marketing transformation product owners (5 FTE) to develop and deliver the roadmap that will radically elevate how we plan, manage, and activate campaigns in the industry's largest marketing execution space. You will partner with our Planning, Campaign Management, and Activation team; Product; Legal/Regulatory Review; and LOBs to design and build new processes and capabilities.
You will be the day-to-day glue that brings teams of people across Card Marketing together to deliver on the strategy objective and the single leader we look to in order to understand progress and barrier through transformation. You must be a player-coach who is unafraid to roll up your sleeves and demonstrate by doing.
You must be able to operate within a highly matrixes organization, effectively influencing and communicating cross-functionally with all levels of management to enable business and financial results. You must be comfortable with ambiguity and be able to create structure where it may not exist. Finally, you must have a track record for leading teams through change and be unafraid to challenge the status quo to reimagine how we do business to deliver a consistent marketing/customer experience.
Job Responsibilities:

  • Serve as a thought-leader who drives a strategic, complex, and highly visible program across LOBs and functions from project initiation to delivery
  • Accountable for strategic design and standing up new capabilities and ways of working
  • Lead successful end to end execution and delivery of a program objective with or without precedent (including project conception, planning, requirements gathering, solutioning, governance, and decision-making) based upon targeted business outcomes, dependencies, and stakeholders
  • Lead a squad of cross-functional team members to clearly establish a problem statement, opportunity goals, baseline data, measures of success, and business requirements
  • Lead ideation sessions across matrixes group of stakeholders and pull together a single, prioritized solution across a complex program
  • Maintain an analytical mindset to understand, develop and synthesize requirements; risks; and cross-dependencies during roadmap delivery across multiple program work streams. Able to articulate rationale behind roadmap and solutions
  • Ensure there is communication, alignment, and coordination across all stakeholders by creating and facilitating project status and executive summary presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
  • Communicate to all levels of the organization through compelling, impactful storytelling
  • Build relationships with cross-functional teams (including Technology, Legal, and Regulatory Controls teams) to understand pain points, gather requirements, and drive solutions.
  • Collaborate with program manager on an ongoing governance model (e.g. working routines and tools) to monitor and communicate progress; proactively identify and resolve issues
  • Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
  • Be a champion for both business and culture transformation, leading with consistency, integrity, and humility


Required qualifications, capabilities and skills:

  • 10+ years of related experience (product owner preferred; marketing or program management helpful)
  • End to end program delivery experience - including understanding of best practices, tools, and processes
  • Demonstrated initiative and creativity to ensure successful and timely execution - strategic thinker with proven analytical abilities
  • Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
  • Familiarity with agile practices and collaboration tools (e.g. Confluence, Microsoft Teams)


Preferred qualifications, capabilities and skills:

  • Familiarity with content management tools (e.g. Adobe Experience Manager)


About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
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About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

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