Go-to-Market Associate

Posted 17 Days Ago
New York, NY
80K-120K Annually
3-5 Years Experience
Big Data • Fintech • Machine Learning • Software • Business Intelligence
Enigma provides fresh, accurate data about the identity and financial health of every small business.
The Role
The Go-to-Market Associate will execute marketing strategies focusing on event logistics, partner marketing, and social media management. This role involves administrative support for the Chief Revenue Officer and collaborating with various teams to enhance brand awareness and lead generation. The Associate is pivotal in reinforcing the company's messaging through engaging brand experiences.
Summary Generated by Built In

The Mission:

At Enigma, we believe that the future of the small business economy runs on data. Enigma provides the most comprehensive data about the identity and financial health of nearly every small business in the country. Our customers - fintech, vertical SaaS and lenders - use our unique product to make smarter decisions and to better serve their small business customers.

The Role:

We are seeking a dynamic Go-to-Market Associate to join our high-growth startup. The ideal candidate will have 2-4 years of experience in marketing or sales, with a focus on executing event strategies, supporting partner marketing programs, social media management, and/or supporting go-to-market operations. This multifaceted role will support the intersection of marketing and sales and is critical to enabling strategic marketing efforts and cohesive brand experiences. The successful candidate will support day to day operations as well as strategic initiatives to increase our partner and prospect engagement and brand awareness.

A successful candidate will play a pivotal role in supporting marketing initiatives and reinforcing our company messaging through cohesive brand experiences. In doing so, you’ll contribute significantly to our growth trajectory.

We are looking for someone who will:

  • Plan and manage event logistics, vendor management, and on-site activities, so that events run smoothly and effectively communicate our brand message. Examples include conferences, client happy hours and special events, executive speaking engagements and Enigma-sponsored webinars.
  • Provide administrative support for the Chief Revenue Officer (including calendaring and correspondence) and for marketing initiatives (including monthly KPI reporting, conducting ad hoc research, and testing new marketing channels and tactics).  
  • Collaborate with product teams, sales teams, marketing teams and external partners to support and execute marketing programs that support mutual goals. Support these programs from inception to execution, ensuring they contribute to brand awareness and lead generation.
  • Work with the Content Marketer to create and execute a social media calendar that increases engagement and brand awareness across LinkedIn and X. 

What makes this job interesting?

  • Product: Enigma’s product is powered by highly differentiated, sought after data, used to build accurate profiles of the identities, firmographics, and financial health of millions of businesses in the U.S.
  • Timing: You will be joining Enigma at a time of rapid innovation in the GTM organization 
  • People: The GTM team is highly collaborative (and fun) and the company embodies a people-first culture

Our ideal candidate will:

  • Bring 2-4+ years in a marketing or sales role
  • Have experience creating professional social media content, event management 
  • Possess strong project management skills (organized and obsessive about details)excellent communication abilities, and a creative mindset. 
  • Be proactive, adaptable, collaborative, detail-oriented. A customer-first mentality. Passion for creating engaging brand experiences.

About Us:

Enigma specializes in delivering comprehensive data insights into the identity and financial health of businesses. By leveraging hundreds of public and third-party data sources, Enigma offers a detailed understanding of each business, enabling companies of all sizes to access essential financial services for growth and success. 

Enigma's rich datasets support a variety of applications, including sales and marketing strategies, Know Your Business (KYB) processes, customer onboarding, underwriting, and compliance with sanctions screening. Enigma's innovative approach combines machine learning and data science to transform disparate data into reliable insights, empowering businesses to make informed decisions and optimize their operations.

We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Salary Range: $80,000-$120,000

A note on salary ranges: we pride ourselves on paying competitively for our size and industry. Salary is one piece of a total Enigma compensation package that includes additional benefits and opportunities. All of our compensation packages include equity because we believe 100% of Enigma employees should have the option to purchase ownership in the company and benefit from the value we’re creating together.

The Company
New York , NY
70 Employees
Remote Workplace
Year Founded: 2012

What We Do

We believe that the future of the small business economy runs on data. At Enigma, we’re building the single, most reliable source of data about businesses to unlock new access to capital.

By engineering better data from hundreds of public and third-party sources, we aim to tell the complete story of every business, so that companies of every size can access the financial services they need to grow and thrive.

That's why financial leaders like Capital One, American Express, and Customers Bank are using Enigma’s data to better serve their small business customers.

Why Work With Us

We’re a team of curious, driven individuals with diverse backgrounds and skills, but we’re all passionate about engineering deeper understanding through data—together.

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Enigma Offices

Remote Workspace

Employees work remotely.

Anyone can choose to come to the office in NYC/LA or be remote; that choice is up to you and we will all strive to support each other equally.

Typical time on-site: None
New York, NY

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