Email Operations Manager

About the Job 

We’re looking for an Email Operations Manager to drive our email marketing strategy and own all aspects of our email communications, from setting up automated workflows to refining audience segmentation and conducting A/B testing. 

As the Email Operations Manager, you will be responsible for planning, developing, and executing email marketing campaigns to drive growth and cultivate lasting connection with our subscribers. This role will be at the forefront of elevating our email programs and collaborate cross functionally to run seamless campaigns. 

About the team  

Reporting to Director of Marketing Operations, this role will be a key contributor in supporting the Consumer Marketing team in our efforts to grow, capture, and sustain consumer demand for the brand, our products, and franchises. We strive to create seamless brand experiences and put our audiences first while reflecting the strength and spirit of our brand in our day to day activities. 

Key responsibilities 

• Manage end-to-end email campaigns, including setup, deployment, and monitoring. 
• Design, implement, and optimize automation workflows for email campaigns across the customer journey to acquire, convert, and retain subscribers. 
• Create responsive and interactive emails and manage template library. 
• Execute a robust A/B testing strategy for email marketing campaign, including experimentation with subject lines, content layout, CTAs, and segmentation. 
• Proactively identify opportunities to leverage customer data for personalized email campaigns. 
• Partner with Product, Engineering, and Data teams to maintain data integrity and ensure seamless system integration. 
• Monitor and report on key email metrics, such as open rates, click-through rates, list growth, and deliverability. 
• Implement best practices for email production and audience segmentation. 

Qualifications 

• 3-5 years of professional experience directly developing email strategy and cadence, with a proven record of deploying successful campaigns. 
• Experience with email marketing technologies (e.g., Iterable, Salesforce Marketing Cloud, HubSpot). Experience with SFMC preferred.   
• Strong understanding of email marketing best practices and marketing automation tools. 
• Familiarity with HTML/CSS for email template customization. 
• Understanding of email regulations and compliance with CAN-SPAM and GDPR. 
• Excellent communication and collaboration skills. 

Total Compensation:

$90,000 - $130,000

About Fortune:  

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.  

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.  

FORTUNE 

Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business.  With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow.  With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better.  Our values inform our mission.  We believe that business can be a powerful platform for good, and we are committed to holding it to that standard. 

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