Director, Sales

Location: New York 

Salary Range: $160,000 - $185,000

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Overview 

Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.  

About the Role  

WildBrain’s portfolio spans all areas of the entertainment industry: Studios, where we produce hit animated and live actions series’; WildBrain Television, which is composed of prominent kids’ television channels in Canada, celebrated global licensing and distribution teams, and a leading children’s YouTube network in WildBrain.  

The Sales Director at WildBrain is a direct sales role responsible for exceeding quarterly and annual advertising revenue targets. In this role you will be responsible for identifying new business opportunities and nurturing existing relationships to create and close ad revenue with both agency partners and clients directly in the kids and family content space. 

The successful candidate will be a passionate, digitally savvy, consultative resource who understands how to package and sell across the total video sales ecosystem including programmatic, direct and custom content. The successful candidate will also craft bespoke in-game integrations within our network of O&O games on Roblox. 

• Deliver and exceed sales revenue targets. 

• Build, manage and grow a strategic account list inclusive of current partners as well as new business. 

• Devise an individual sales strategy that proactively identifies short-term & long-term opportunities, building a pipeline of revenue. 

• Develop strategic relationships with your clients, understanding their business, their challenges and their needs. 

• Become familiar with the "Made for Kids" content marketplace and related compliance regulations and WildBrain IP. 

• Manage all client communication, from initial outreach to client meetings/follow ups, RFP responses, post campaign analysis and renewals. 

• Collaborate with internal stakeholder teams: Sales marketing, ad ops, data etc. 

• Previous experience in the digital advertising sales industry with proven success in selling and building strong relationships with agency holding groups as well as key clients directly. 

• Strong understanding of the streaming media landscape including AVOD, OTT, OLV and custom content. 

• Strong relationships and network of video investment buyers  

• Strong presentation skills and ability to sell through ideas to clients. 

• 'Made for kids' experience preferred but not essential  

• Excited by a fast-paced environment. 

• Solutions oriented with strong problem-solving skills. 

• Exceptional interpersonal, communication and analytical skills. 

• Must possess strong leadership and time management skills. 

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain  

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.