About The Position
The Account Director, Programmatic Sales will be responsible for accounts across the HEALTH vertical account list, selling premium programmatic (PMP/PG) sales across Dotdash Meredith Digital, including: (i) selling programmatic offerings to advertising clients (and, as appropriate, agency trading desks and demand-side platforms) either as programmatic-only or hybrid deals; (ii)
cultivating successful, renewable and high-growth premium programmatic sales relationships with major US advertisers and the agencies that represent them within the HEALTH vertical; (iii) working with marketing to create premium programmatic sales collateral; (iv) working with internal stakeholders to develop post-campaign reports containing insights and analytics that reflect the value of Dotdash Meredith Digital programmatic offering; (v) driving top-line premium
programmatic revenue growth. The role will combine programmatic sales and market positioning acumen with and understanding the technical, execution-oriented, and market-driven considerations of premium programmatic media transactions.
Hybrid 3x a week - New York
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
90% Meet and exceed quarterly and yearly goals for premium Programmatic revenue for the Health vertical.
10% Contribute meaningfully and positively to the culture of both the team and DDM overall.
The Role’s Minimum Qualifications and Job Requirements
Education:
BS/BA Degree, with advanced quantitative or business degree preferred
Experience:
3+ years of digital media/cross-platform sales or buying experience (with 1+ years of digital experience in programmatic ad sales, revenue operations and/or business development)
Specific Knowledge, Skills, Certifications and Abilities:
Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.), and strong relationships within the space, with emphasis on ATD, DSP and agency relationships.
Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions.
Excellent communication and presentation skills: ability to solution sell and to
communicate complex technical features in simple terms.
Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment.
Experience working with Google/GAM
Experience working with DSPs, SSPs, DMPs and both open auction bidding, private marketplace platforms, programmatic guaranteed platforms
Experience with data and targeting
Excellent analytical and quantitative abilities
Strong financial skills and negotiation skills
% Travel Required (Approximate): 5%-10%
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.
