Director, Product Marketing

Quick take: Axios is a thriving, fast-growing media organization dedicated to providing trustworthy, award-winning news in an audience-first format. As we continue to build our Brand Strategy and Marketing team, we are looking for a marketing leader to spearhead Product Marketing at Axios.

Why it matters: This role will be responsible for Axios’ product narrative and will collaborate with colleagues across the company to build new products, launch strategy and maintain our positioning in the market.

Go deeper: 

• Lead the crafting of a clear narrative framework that will resonate with our clients and ensure the alignment of all of our product offerings and their position in the marketplace.
• Lead collateral development ensuring all materials align with brand voice and identity.
• Collaborate cross-functionally with your colleagues in Integrated Marketing, Product & Tech, Insights, Client Services and Communications to ensure brand consistency across touchpoints.
• Proactively identify needs for ongoing product marketing initiatives for new and current products, working with cross-functional partners to meet key product adoption goals and improve product market fit.
• Design and execute the process to proactively incorporate market feedback on product marketing collateral and positioning, often collaborating with Client Partnerships to do so, to continuously improve both advocacy for and adoption of products.
• Stay on top of industry trends in order to stay ahead of the changing media landscape. This will include keeping a pulse on where and how our competitors are growing, where the market is focused and where the industry is headed.

The details: Ideal candidates will be endlessly curious. They’ll embody an entrepreneurial spirit and passion for Axios’ mission and have the following skills:

• 8+ years of product marketing or strategy experience in the media and publishing industry
• Demonstrated knowledge of the media landscape
• Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products inclusive of both high-level strategy and tactical go-to-market details
• Experience tapping into market trends and insights to inform your work
• Exceptionally collaborative with experience working across teams to produce quality work
• Excellent verbal and written communications skills

Starting salary for this role is in the range of $105,000 - $135,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

Note that the total compensation offered for this role includes a sales incentive component, which is contingent upon the successful achievement of predetermined sales targets.

What Axios brings to the table besides salary: 

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.