Director of Product Management - Ad Tech (Remote - US)

Posted 5 Days Ago
Remote
Senior level
AdTech
The Role
Lead product strategy for Ad Tech at Mediavine, focusing on First Party Data and SaaS products. Manage product managers, innovate ad formats, and adapt solutions to market changes while communicating effectively with engineering and stakeholders.
Summary Generated by Built In

Description

Mediavine is seeking a Director of Product Management with experience in digital advertising technology. The ideal candidate will be able to lead our product strategy on our use of First Party Data, and our SaaS products, as well as innovating on unique ad formats. They will work with their team to clearly define and prioritize requirements in anticipation of market needs. They will need to communicate effectively with both engineers and stakeholders, taking a user-centric approach to monetization while still innovating and adapting to changes in the industry.

About Mediavine

Mediavine is a fast-growing advertising management company representing over 8,000 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.

Mission & Culture

We help content creators build sustainable businesses. From educational tools and cutting-edge plugins to ad technology that maximizes earnings without slowing down your site, our motivation is ensuring your brand and business grow in every respect.

We are striving to build an inclusive and diverse team of highly talented individuals that reflects the industries we serve and the world we live in. We are committed to creating a culture where everyone feels welcomed. We are looking for individuals that will challenge us to continuously evolve and make Mediavine the employer of choice for people of all backgrounds. We strongly encourage minorities and individuals from underrepresented groups in technology to apply for this position.

Diversity and inclusion aren't platitudes to us; we take them seriously. Have a look at our team and read through our blog posts to learn more about our values and to discover if Mediavine is the place for you!

Position Title & Overview:

As Director of PM on our Ad Tech Team, you will significantly lead our ad tech product strategy and prioritization, launch new ad tech products and features, enable adoption and maintain the efficacy of our solutions by adapting them to changes in the marketplace. The person in this role will manage a small team of 1-3 Product Managers.

Products you will contribute to include: 

  • Ad innovation - Developing and maintaining unique ad formats such as Universal Player, Inview and Skylight
  • First party data strategy and audience tool development
  • CMP management
  • Universal Bid - Our S2S SaaS offering

This is a very collaborative role that requires excellent communication skills. In addition to managing Product Managers, you’ll work with teams such as Engineering, UX, Sales, Ad Operations, Support and leadership on a daily basis.

You will also be expected to keep up with industry developments, attend various industry committee meetings and events as necessary, and incorporate learnings into the product strategy. 

As a fully remote company and team since inception, we value cultivating a culture that successfully balances working effectively and efficiently with creating opportunities to build meaningful work relationships and rapport with teammates. 

Essential Responsibilities:

  • Develop and own the product vision and roadmap with the ability to prioritize and execute against that roadmap to deliver business impact
  • Work with stakeholders to develop, track, and meet goals for product KPIs
  • Write, and support the writing of clear requirement documents and user stories
  • Oversee Product team work with engineers to estimate feature delivery timelines, define milestones, and allocate resources accordingly
  • Monitor changes to the digital advertising landscape and adjust roadmap accordingly
  • Remain current on technological trends, the competitive landscape, and emerging opportunities
  • Organize and monitor customer feedback to identify potential opportunities for improvement and distill user feedback into tangible steps for development 
  • Develop and implement successful go-to-market strategies
  • Determine research strategy to ensure product decisions are data-driven and meet user needs

Requirements

Location: 

  • Applicants must be based in the United States. 

You Have: 

  • 7+ years experience in Product Management
  • 2+ years experience managing and growing a Product Management team
  • Deep familiarity with Ad Technology protocols such as OpenRTB/Headerbidding
  • Experience using SSPs and DSPs such as Magnite, Pubmatic, The Trade Desk and/or DV360
  • Experience with audience packaging/PMP creation
  • Understanding of digital privacy regulations such as GDPR, CCPA 
  • Experience leading a product to market (mobile and/or web)
  • Ability to cross collaborate with other teams 
  • Ability to communicate effectively in a remote environment 

Nice to haves: 

  • Experience working as an Agency Media Buyer or Planner
  • Experience working at a DMP or data modeling for audience creation 
  • Participation working in industry committees (e.g. Prebid, IAB, W3C, PRAM)
  • B2B Software Platform design experience

Benefits

  • Remote work environment
  • Travel opportunities (remember those!?)
  • Comprehensive benefits including 401k, Health, Dental, and Vision insurance
  • Learning allowance
  • Generous Vacation/Time off policies
  • Additional side benefits such as home-office upgrades, tuition reimbursement, paid gym memberships and wellness retreats, upgraded flights, cool swag and more
  • Company match charitable donations

 

Mediavine is an Equal Opportunity Employer

The Company
Boca Raton, FL
137 Employees
Remote Workplace
Year Founded: 2004

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