As the Director of Growth Marketing at CLEAR, you will lead both strategy and execution across all paid digital marketing and organic search to drive customer acquisition and profitable revenue growth. You will work closely with Product, Analytics and Creative teams to ensure that CLEAR’s campaigns are optimized across all dimensions to drive best-in-class results. Reporting to the VP of Marketing, this role is both highly strategic and hands-on with the opportunity to play a crucial role in shaping the future of Growth Marketing at CLEAR.
What you'll do:
- Oversee the execution and own the results of marketing campaigns across our digital channels, including Paid Search, Paid Social, Programmatic & Display, Organic Search & others
- Implement a robust framework for tracking, analyzing, and reporting on campaign performance across all channels and markets, leveraging data to refine strategies and improve results
- Own continuous A/B and multivariate testing across all channels to optimize creative & messaging, bidding strategies, audience segmentation, and landing pages for improved performance
- Partner with the Product team to implement a Martech stack that delivers the level of granular measurement, control and personalization that CLEAR needs
- Own relationships with ad networks, platforms, third-party agencies and other key partners to maximize the impact of our acquisition efforts
- Mentor a small but mighty team of marketing professionals, upleveling their skillsets and emphasizing data-driven decision making and bias toward action
How you'll measure success:
- Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (customer acquisition, ROAS, revenue growth) through data-driven strategy & best-in-class channel execution
- Drive continuous ROAS improvement via a robust testing agenda
- Launch and scale new digital marketing partners and channels to diversify CLEAR’s digital portfolio
Who you are:
- 7+ years of growth marketing experience at scale with evidence of increasing responsibility
- 3+ years of people management experience
- Extensive experience in Paid Search, Display, Paid Social and Affiliate channels and ability to rapidly implement best practices in these channels
- Excellent analytical skills and experience using data to drive marketing decisions
- Bias towards action, with a proactive approach to identifying and acting on opportunities
- Excellent communication skills and attention to detail
How You'll be Rewarded:
At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs.
We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $150,000 - $190,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
About CLEAR
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
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What We Do
CLEAR makes your life safer, simpler, and more secure. At CLEAR, we’re working toward a future where you are your ID, enabling you to lead an unstoppable life. We’re always thinking about new applications that can be powered by biometrics, from checking into a doctor’s office to paying at checkout with a tap of your fingers.
Why Work With Us
We’re passionate, fearless, and re-imagining the future. We are looking for individuals who are indefatigable and have a bias for action. We care deeply and hold ourselves to high standards and, as a result, share feedback with radical candor to make CLEAR a great place for great people to thrive.
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