Director of Growth Marketing

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

GameChanger (the #1 rated youth sports app for live streaming, scheduling, and scorekeeping) is seeking a Director of Growth Marketing to lead our efforts to acquire, retain, and engage users via digital channels. GameChanger users are loyal, engaged, and love our product. We need your help finding more of them! The ideal candidate will have successfully developed and executed growth strategies, managed paid advertising, and led high-performing teams. This role reports to the VP of Data, Analytics, and Marketing, and sits on our cross-functional GTM leadership team.

• Own all aspects of paid user acquisition across various channels and experiment with new ones

• Develop and grow a team of marketers currently focused on lifecycle marketing and operations, and oversee agency and vendor relationships

• Manage marketing operations, including budget and resource planning, and vendor management

• Get hands-on with customer data and market insights to inform execution

• Build the foundations of experimentation within the marketing team through A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels

• Collaborate with content, partnerships, events, and product marketing to maintain a consistent message across all programs, align on strategy, and execute towards shared KPIs

• Demonstrated success acquiring users for consumer-facing product-led growth (PLG) companies

• Expertise in mobile attribution, analytics, and measurement. We use AppsFlyer, GA4, and partner closely with our engineering and data teams

• A history of driving outcomes with paid media strategy and tactics (search, social, affiliate, influencer)

• Proven ability to manage budgets and drive efficient customer and revenue growth and in working with an external agency

• Familiarity with marketing automation tools and platforms (e.g., Braze, Hubspot)

• 8+ years of growth marketing experience with 4+ years leading teams at scale

• Proficient using data and experimentation to inform decisions and optimize performance

• Adaptable and eager to scale with a growing company

• Clear and concise communicator

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• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Snack stipend - $60 monthly to have snacks shipped to your home office.

• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - 401K plan offered through Vanguard, with a company match.

• Company paid access to a wellness platform to support mental, financial and physical wellbeing.

• Generous parental leave.

• DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Compensation Range: $185K - $215K