The Director, Co-Brand Marketing will lead marketing strategy for CLEAR’s co-branded travel product. You will work closely with our channel owners and external co-brand partners to develop comprehensive multi-channel marketing strategies to drive acquisition.
What you'll do:
- Establish and drive acquisition marketing strategy for the product across multiple channels, and serve as our primary marketing point of contact for product owners, operations, and external partners
- Act as primary marketing relationship owner with key external partner for co-branded marketing efforts, responsible for managing the planning and creative review/approval process
- Create and oversee project management and creative operations processes and best practices for the product
- Oversee the marketing ecosystem for the product, ensuring messaging and campaign alignment; develop the marketing roadmap and KPIs for the product
- Lead cross-functional teams to deliver and optimize cohesive marketing efforts that will achieve the determined acquisition goals
- Lead the conceptualization, development, launch, and activation of key partnerships (travel, credit cards, etc.) to drive acquisition goals
- Generate and share accurate and timely marketing results in the form of reports, presentations, etc.
How you'll measure success:
- Growth of co-brand product
- Flawless project management
- Successful relationship with co-brand partner
What you're great at:
- Exceptional relationship management
- Data-driven decision making
- Planning and organization
- Expertise in cross-functional marketing strategy and execution
- Process creation and project management
Who you are:
- 8+ years of relevant professional experience in marketing, brand management, partnerships, program management or related function, demonstrating progressive career growth and pattern of exceptional performance
- Proven track record of building, launching, and/or managing innovative marketing partnerships while managing complex, cross functional projects with internal and external teams
- Experience in managing internal and external partners (especially with a focus on operations), building relationships, and establishing mutual objectives
How You'll be Rewarded:
At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $150,000 - $180,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
About CLEAR
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 22+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
#LI-Hybrid #LI-Onsite
What We Do
CLEAR makes your life safer, simpler, and more secure. At CLEAR, we’re working toward a future where you are your ID, enabling you to lead an unstoppable life. We’re always thinking about new applications that can be powered by biometrics, from checking into a doctor’s office to paying at checkout with a tap of your fingers.
Why Work With Us
We’re passionate, fearless, and re-imagining the future. We are looking for individuals who are indefatigable and have a bias for action. We care deeply and hold ourselves to high standards and, as a result, share feedback with radical candor to make CLEAR a great place for great people to thrive.
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