Director of Brand Marketing

Who we are

About The Black Tux 

The Black Tux is reinventing the formalwear rental industry so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free. Using a combination of machine learning, tailor-trained fit specialists, and industry-leading customer service, The Black Tux guarantees a perfect fit every time.

About the role

We are seeking a Director of Brand to lead our brand strategy, identity, creative development, and brand marketing initiatives. The Director of Brand will play a pivotal role in designing and bringing to life The Black Tux brand, ensuring alignment with our core values and strategic objectives. This position reports directly to the Chief Marketing Officer.

The role is fully remote but will require occasional work in Los Angeles, California. Candidates residing in Los Angeles will be strongly considered.

What You'll Do

• Concept and execute comprehensive brand marketing campaigns that resonate with our target audience and drive brand awareness and loyalty.
• Own The Black Tux's brand identity, ensuring consistency across all touchpoints and communication channels.
• Oversee the creative direction of high-quality assets, including but not limited to photography, videography, graphic design, and copywriting.
• Collaborate with internal teams and external partners to develop and implement a content strategy that engages our audience across various channels (web, retail stores, social media, email, blog, IRL events, etc.) and formats.
• Oversee The Black Tux's social media presence, including content strategy, community engagement, partnership development, and our influencer program.
• Utilize data-driven insights to measure and optimize brand performance, campaign effectiveness, and customer sentiment.
• Monitor industry trends and competitor activities to identify brand growth and differentiation opportunities.

What You'll Bring

• 8+ years of experience in brand marketing, with a proven track record of success in developing and executing brand strategies.
• Strong understanding of cultural trends, consumer behavior, and how modern apparel brands are being built today.
• Natural ability to lead, inspire, and be decisive in times of change or ambiguity. 
• Defaults to action and effectively drives brand alignment across the organization.
• Proven experience refining and growing highly recognized lifestyle, creative-led, premium brands.
• Excellent communication and collaboration skills, with the ability to work effectively both independently and as part of a team.
• Experience with design applications such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, etc. is preferred.

Benefits and Perks

• Our Health, dental, and vision plans are competitive, and we cover 100% of employee coverage and 50% of dependents 
• We provide a 401(k) plan through Betterment 
• Equity in the company with employee stock options 
• Open vacation time 
• Monthly cell phone reimbursement
• Monthly wellness stipend
• Paid maternity and paternity leave
• Employee engagement, cultural events, and training 
• Apple equipment or whatever you need to be productive
• Free Rentals + discounts on garment purchases for you, your partner, and friends & family
• Team member discount on Marke jewelry products
• Annual compensation process

Our people are the most important asset to us. Our benefits, perks, pay, and culture reflect this in every decision we make. We're an equal-opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities. Notice to California Job Applicants disclosed here.