B2B Demand Generation Marketing Manager
Axio (axio.com) – New York, NY
Axio is looking for a Demand Generation Marketing Manager to play a critical role in delivering sales pipeline for this fast-growing cybersecurity company. You will play a central role in developing integrated marketing campaigns to shape perception, influence decision-making, and drive action across multiple personas. We are seeking someone with a passion for building performance-driven campaigns, paired with the operational expertise of managing relationships with both internal and external partners.
As Demand Generation Marketing Manager, you will work cross-functionally with marketing, PR, sales, product, and customer success to design an integrated program that will reach prospects and customers across the buyer journey.
Responsibilities
- Deliver predictable sales pipeline at scale by developing data-driven campaigns across multiple channels spanning search, social, webinars, publishers, influencers & partners
- Partner closely with Sales and Alliances to build account-based marketing programs to drive inbound demand among priority accounts
- Design and operationalize marketing nurture campaigns and partner with Sales on rapid follow-up from field marketing events, webinars, and other inbound leads
- Continuously evaluate, measure, and report the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
- Support day-to-day partner and vendor relationships to ensure successful execution and fulfillment of campaigns
- Push the envelope on adoption of new technology needed to build a truly world-class demand generation operation at Axio
- Spearhead efforts to list-build, segment and maintain the data quality of our marketing database
Required Skills/Experience
- 5+ years of experience in B2B demand generation, ABM experience preferred
- Experience working in cybersecurity a bonus
- Fluent in Salesforce and Marketing Automation (Hubspot highly preferred)
- Strong knowledge of operationalizing marketing and sales ops to boost MQL to SQL conversion
- Demonstrated experience in developing and executing integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
- Fantastic communication and relationship-building skills
- You are highly analytical and metrics-driven. You love pivot tables, VLOOKUPs, and maybe even SUMIFs and SUMPRODUCTs. You live for the data and are excited to optimize campaigns to maximize return
- Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, environment
- Exceptional talent for creative problem-solving and passion for emerging technology
About Axio
Axio is a rapidly growing cybersecurity startup with a mission to empower security and business leaders make responsible cybersecurity decisions. Designed by cybersecurity pioneers and experts, our product cuts through the complexity to give companies a comprehensive view of cyber risk. With Axio360, companies can truly demystify their cyber risk and optimize their portfolio of technical and financial controls to protect the business.
What the Team is Saying
What We Do
We're building a next-generation cyber risk platform that empowers security and business leaders to make more informed decisions about their cybersecurity program. Our platform, Axio360, allows security teams to capture and quantify their cyber risks in dollar terms, which helps business leaders prioritize and plan cybersecurity initiatives and investments. Some of the largest energy, critical infrastructure, and financial services companies in the world rely on Axio360 to establish a single source of truth about their organizational risk posture and cybersecurity readiness.
Why Work With Us
Axio is led by a proven team of repeat founders who know how to win. Our company culture is driven through a simple GSD model of 'getting stuff done.' We are a Slack-first company that prioritizes efficiency across everything we do. Everyone has a chance to learn and accelerate their careers and we want you to join our team.
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Axio Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
