Demand Generation Manager

About the role

Firstbase.io is on a mission to build an “All-In-One Company OS” to enable global founders to launch, operate, and grow their businesses using Firstbase’s suite of products.

Are you passionate about entrepreneurship and startups? Are you an expert at creating campaigns that drive growth?

We’re looking for a Demand Generation Manager to grow all paid and performance marketing channels at Firstbase. 

This is a massive opportunity to take over a function and have an impact at a rapidly growing, global startup. We’re looking for someone who can find creative ways to expand our customer base that consists of 30k startups across 180+ countries. 

The role is based in Soho, NYC.

About Firstbase.io

Firstbase.io is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than twenty thousand founders from over 180 countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "firstbase.io" has become what they type into their address bars when considering incorporating a business. 

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups’ hardest problems, with a particular focus on:

• Democratizing access to financial infrastructure

• Automating tasks every founder faces when running a business

• Making tools and resources more accessible to everyone, everywhere

• Building integrated solutions for founders and removing friction

• Delivering opportunities to traditionally overlooked founders and companies

• Democratizing access to knowledge

Join us on a mission to help more companies succeed!

Who are we looking for

We are looking for risk takers who thrive in ambiguity and are not afraid to treat their role like a founder. You own your function, and love experimenting with creative growth strategies. 

You will have the following duties

• Own all paid and performance channels across all platforms. 

• Create and execute targeted marketing campaigns aimed at driving growth.

• Design and implement initiatives to increase engagement within our audience, including A/B testing of bonuses, promotions, and other incentives. Focus on driving repeat usage and loyalty across the platform.

• Utilize user segmentation to tailor campaigns and promotions, ensuring personalized experiences for different user groups. Optimize engagement by delivering relevant content and offers to specific segments.

• Implementing robust tracking and analytics to measure the ROI of campaigns. Continuously refine strategies based on performance data to maximize growth and engagement outcomes.

Minimum requirements

• 5+ years of experience in Demand Gen, Performance Marketing, or Growth Marketing. 

• Strong analytical skills with the ability to measure campaign success and ROI.

• Experience with email and text marketing platforms focused on segmentation and personalization.

• Demonstrated ability to drive growth and engagement through targeted marketing initiatives.

• Experience in a startup or high-growth company is preferred.

• Excellent project management and cross-functional collaboration skills..

• Self-starter, founder mindset.

Some perks you might enjoy

• Competitive salary and equity: We lean on some of the best market data to ensure that we offer the most competitive compensation.

• Hybrid work environment: We work both remotely & from our offices in New York City – optimizing for collaboration while providing flexibility to team members.

• 21 days of PTO + birthday off: We offer flexibility to allow people to relax and recharge whenever they need it.

• Build your ideal work setup: We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

• Health benefits: Firstbase offers health insurance reimbursements to both US and international employees.

• Learning and development: We provide a stipend together with resources to help people grow and develop in their careers.

• Amazing annual bonus: Every team at Firstbase has a bonus structure that usually accounts for 10% of OTE.

Even if you don’t check every single box but you’re passionate about the role and want to help build something great, we still want to hear from you. We value diverse experiences, unique perspectives, and people who are driven to make an impact. If that sounds like you, we’d love to meet you.