Job description
About Playground:
Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We’re building the child care management platform that eliminates the administrative work of running a center.
Playground is at an inflection point and poised for rapid growth. We recently raised millions of dollars, secured several statewide contracts, and are working with thousands of schools across the country. Our founders were recently honored as Forbes 30 Under 30.
We are a team of owners, unafraid to dive into large, complex projects. If you're excited about helping build Playground’s account management organization and joining a collaborative, high-growth startup, we want to hear from you!
About the Role:
Playground is at an important phase of growth and this role is responsible for managing and executing the in-person and virtual event strategy, with a direct impact on lead generation, and ultimately new customer acquisition. Combining both creative, analytical, and organizational skills, you’ll play a foundational role in establishing our visual identity for both online and offline events, working to elevate the Playground experience and the effectiveness of the events we attend and host. As the Events Program Manager, you’ll be responsible for the end-to-end execution of our event strategy - from ideation, sourcing, preparation, execution, and reporting - working closely with all members of the marketing team to expand the function. As one of the foundational members of our marketing team, you’ll have a direct influence on the company’s growth during this exciting stage. If you thrive in an ambitious, fast-growing startup and are ready to take ownership of creative, high-impact projects, this role is for you.
What You'll Do:
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Drive impact: Work collaboratively in an in-person first environment with Playgrounds’ internal marketing team including content, paid media, partnerships, and marketing operations.
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Redefine the Webinar Strategy: Turn our webinars and virtual events into our strongest demand generation tool by creating and executing campaigns that will drive leads, MQLs, and pipeline
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Drive Lead Generation: Design and execute multi-channel campaigns (email, paid media, SEO, and social) to grow attendance and convert webinar participants into qualified leads
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Dig in the Data: Use data-driven experiments to analyze campaign performance, derive insights, and optimize our strategy
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Build Systems: Create repeatable and scalable marketing campaigns and systems that ultimately create more opportunities for sales
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Here’s your opportunity to work directly with co-founders and top contributors, gaining hands-on experience in a fast-paced, high-impact environment. Your work will directly shape our success, giving you the chance to lead, grow, and make your mark on an industry-changing team—be part of something career-defining!
What You Need:
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2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS setting
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Bachelor’s degree (or equivalent) in Marketing, Advertising, Communications, or related field preferred.
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Proven track record of driving measurable pipeline and revenue growth through demand generation campaigns
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Strong ability to analyze campaign performance and use metrics to drive improvements in marketing strategies
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Excellent verbal and written communication skills are a must.
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Great time management with the ability to ensure others meet desired timelines
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Demonstrated ability to effectively plan, execute, and manage various marketing campaigns in parallel.
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Experience with marketing and sales technologies, like Salesforce, Hubspot, and Clickup/Asana/Jira/Monday.com
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We're a fully in-person team! You’ll be in office 5 days /week at our office in SoHo.
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Can-do attitude.
Nice-to-Haves:
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Experience at a high-growth startup
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Experience in a vertical SaaS company
Compensation:
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The annual salary range for this position is $120,000-$150,000, subject to standard withholding and applicable taxes.
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Job level and actual compensation will be decided on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified.
Why Join Playground:
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Competitive salary + equity
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3 weeks of PTO
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Health, vision, and dental benefits
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$1200/year education stipend
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Free lunch daily
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New Macbook and any equipment you need
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Collaborative and supportive work culture with a high level of autonomy and room for growth
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Help accelerate our mission to make excellent childcare accessible to all!
What makes a great fit: If you're a hustler who's excited to join a mission-driven, early-stage company with ownership, craftsmanship, and empathy at the center of what we do, apply now. The Playground Team is fully in-office in Soho, NYC. Please make sure you are open to a fully in-person role before applying.
Check out: https://www.tryplayground.com/about to learn more about our journey and co-founders Dan, Josh, and Sasha.
If you want to learn more about what life at Playground HQ is like, check out this post about one of our past recruiting happy hours + our Polaroid wall (our favorite office tradition)!
