Demand Generation Lead

About Finch

We are on a mission to empower innovators to access the global employment ecosystem and connect the world's employers under a single API. To do this, we're looking for individuals who think about problems holistically and in-depth, who are relentlessly curious, self-starters, and determined to drive ideas from inception through to completion.

Finch is a Series B company backed by a fantastic set of firms, angels, and our developers including General Catalyst, Menlo Ventures, Homebrew, BoxGroup, YCombinator, Charley (1st business hire at Plaid), Sima (ex-Head of Biz Dev at Plaid), Henrique + Pedro (co-CEOs at Brex), Jeff + Wayne (co-CEOs at Digits), Immad (CEO at Mercury), Sam (CEO at Vouch Insurance), Karim (CTO at Ramp), and more.

About Our Team

We're a team of problem solvers who aren’t afraid to challenge assumptions. We value velocity, curiosity, empathy, and diverse perspectives. Everyone on the team is excited about the scope of the problems we address and the potential impact our work can have on the global workforce. We realize that the value we provide comes with great responsibilities, and therefore make security and privacy our highest priorities. 

We come from a diverse set of backgrounds and each member brings different skills to the group. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns.

About The Role

You’ll be the leader for demand generation efforts at Finch, reporting to the VP of Marketing. We’re looking for a hands-on, data-driven digital and account based marketing (ABM) expert and growth marketer to help us drive and expand awareness and accelerate our pipeline. You will own critical business metrics, laddering directly to new business revenue goals and help us build our tech stack to scale. You will oversee key channels such as paid search & paid social, email marketing, and our new account based marketing (ABM) motion in partnership with the BDR and Sales teams. You will have team/agency support across paid advertising, field marketing, and email. You’ll be joining a small but mighty marketing team of rockstars including Sr PMM and Content leaders to help you operationalize your plans, as well as a standout Revenue Operations leader who will be your partner in tracking and analytics.

What You'll Do

• Own Demand Generation at Finch, including generating inbound and accelerating outbound via paid advertising, marketing automation and nurture, as well as experiments with offline channels.
• Scale our ABM pilot to be a more effective and targeted engine to connect and convert our ICP in partnership with our sales and revenue operations teams.
• Drive lead nurture and operational efficiency in our lifecycle/nurture engine.
• Own and operate our Hubspot instance and leverage Salesforce in partnership with revenue operations. 
• Operationalize and scale our paid growth channels through strategic direction on targeting our ICP, launching new campaigns, and mapping channel activity to lead funnel stage to increase sales cycle efficiency.
• You’ll work with our paid advertising agency and design contractors to create and execute a systematic testing roadmap to drive results. 
• Analyze and provide insights on multi-channel marketing performance including paid channels, SEM, webinars, videos, and email nurture to maximize Finch growth.
• Extensively use Google Analytics, Google Tag Manager, Google Ads, and Google Search Console for conversion rate optimization, SEO & SEM.
• Develop and manage budgets and forecasts, optimizing initiatives for impact on the bottom-line
• Experiment with non-digital channels such as direct mail and gifting (in collaboration with outbound sales) and targeted out-of-home placements.
• Support our field marketing program with directed digital outreach and post-event one-to-many nurture. Refine pipeline generation and ROI measurement instrumentation with the revenue ops team. We have some great tools already in place, you’ll get to dream up what’s next! 

What You'll Bring

• 5+ years of B2B demand, growth, or marketing operations experience
• 2+ years of managing a paid program, including working with design & agencies
• Demonstrated a history of creative problem-solving and executing out of the box campaigns
• Excellent analytics skills - ability to assess not just what happens in one channel but how paid, owned and marketing automation channels work together to effectively drive revenue in a sales-led growth motion.
• Insatiable curiosity and passion for data analysis to deliver insights and troubleshooting issues. Ability to make data-driven decisions on where to invest next, what hypothesis to test as well as what to scale down and move on. 
• Extensive experience developing and measuring multi-channel integrated campaigns that attract, deeply engage and convert prospects into pipeline growth
• Excellent grasp of marketing automation operation in concert with paid digital and SDR/BDR outreach. (we use Hubspot, but experience with Adobe Marketo, Oracle Eloqua, etc.is helpful)
• Great collaboration and communication skills.
• Ability to take the lead on a project and see it through from start to finish while making sure your partners and stakeholders are part of the solution.
• Ability to spot and operationalize great copy– you won’t always have to do all the writing, but you’ll need to be able to create campaigns for multiple personas and verticals. 

Skills

• Growth experience that is multi-channel including paid, email and offline channels
• Experience in analytics, delivering not just channel performance but insights
• Expert operational proficiency in Hubspot
• Experience with Salesforce
• Experience with Google Analytics, Google Tag Manager, Google Ads, and Google Search Console
• Analytical expertise extracting not just metrics but channel insights
• Experience creating a cross-channel and cross-GTM team testing roadmap Excellent communication, including presentation skills
• Ability to effectively run cross-functional team meetings to align stakeholders across sales, revenue operations and marketing with clear next steps, goals and outcomes
• Experience working with/managing agencies to supplement capacity

This is a hybrid role requiring two days per week in office in either our San Francisco or NYC offices.

Finch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.