The Demand Generation Associate drives user demand through data analysis, initiative execution, and process improvement while communicating strategies to leadership.
Location: New York
Start Date: Immediate
The Role
As a Demand Generation Associate in AlphaSights’ Technology & Strategy team, you’ll drive growth from day one by accelerating user demand within a client segment. Collaborating with client service leadership, you'll analyze user behavior to inform and launch initiatives that engage users and achieve impactful commercial results. This role represents a unique opportunity for commercially minded problem-solvers that want a role intersecting data analysis and practical implementation. We seek proactive individuals ready to apply their analytical mindset and creativity to drive our business's growth.
What You'll Do
- Initiative Ideation & Execution: Craft and launch targeted engagement initiatives across all parts of a user’s lifecycle – prospecting, onboarding, retention, cross-offering, etc
- User Data Analysis: Analyze user behavior to uncover growth opportunities, refine engagement strategies, and develop user personas for targeted engagement efforts
- Process Improvement: Detect opportunities for improvements within existing user engagement processes and rollout new best practices in your client segment
- Reporting on Engagement and Impact: Generate concise reports to monitor user engagement and initiative success, informing strategy adjustments and proving ROI
- User Prospecting: Identify and target high-potential users in prospective accounts
- Executive Engagement: Influence VP+ level leadership, managing relationships and effectively communicating initiative strategies and insights to drive decision-making
Who You Are
- High-achieving with a proven record of academic / internship success; we're searching for individuals with high potential
- Analytical problem solver - you thrive in data-rich environments and love using your technical skills to solve problems
- Effective communicator - you excel at crafting compelling copy that ignites a user's interest to learn more
- Proactive and relentless - your deep passion for your work drives you to navigate obstacles with tenacity, even in ambiguous situations
- Insatiably curious - for you, simply completing a task isn't enough; you strive unyieldingly until you've discovered the best possible solution
- Team-oriented - you believe in the power of collaboration to drive success
- Impact-focused - your approach is consistently outcome-oriented
Technical Skills
- Proficiency in Excel, PowerPoint and Word
- Proficiency in SQL is a plus, but not required
- Experience with campaign tooling is a plus, but not required
Compensation and benefits
- $80,000
- 17 vacation days, in addition to 10 public holidays, and business closure during winter holiday week
- Competitive medical, dental, and vision insurance
- 401(k) match – 4% of your total compensation matched dollar-for-dollar
- Option to WFH Thursday & Friday
- Prime midtown office with state-of-the-art amenities
AlphaSights is an equal opportunity employer.
Top Skills
Campaign Tooling
Excel
PowerPoint
SQL
Word
AlphaSights New York, New York, USA Office
Since 2011, our New York team has grown to ~700 employees across two offices, both located within a 5-minute walk of Grand Central Station.
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