Audience Insights Analyst

Posted 16 Days Ago
Remote
87K-110K Annually
Senior level
AdTech • Digital Media • News + Entertainment • Other
The Role
The Data Analyst will support the Head of Intelligence in product strategy and growth, analyzing audience insights and trends to develop actionable messaging strategies. They will collaborate with internal teams and communicate findings through polished presentations, focusing on data visualization and storytelling.
Summary Generated by Built In

Quick Take: Axios is dedicated to providing trustworthy, award-winning news content in an audience-first format. We're hiring an Audience Insights Analyst to support the growth of Axios Intelligence—Axios’ first-party data and research offering for advertising partners. This role is a support position, interfacing with internal and external stakeholders while facilitating the creation of audience and advertising insight materials. 

Why it Matters: The Audience Insights Analyst will operate as an individual contributor while supporting the Head of Intelligence on product strategy and growth.  

Go Deeper: The ideal candidate has demonstrated experience pulling reports, and compiling and visualizing actionable audience insights and trends to guide messaging strategy. Has experience communicating findings to clients via visual, written, and verbal presentations. This person is highly collaborative and thrives on partnering with others to make the greatest impact.  This person will also have a passion for Axios, an entrepreneurial spirit, and possess the following skills: 

  • Experience with survey research, high-level data analysis, and messaging strategy to develop and deliver client-facing materials.
  • Ability to collaborate with Consumer Insights Data and Client Partnerships teams to transform audience data into actionable tools and strategies for clients.
  • Creative experience visualizing data and trends to produce polished presentation materials. 
  • Strength in communicating to technical and data teams to effectively leverage existing data sources, augment where needed, and improve the value of our data.
  • Preferred experience in media and/or advertising.
  • Strong analytical skills and the ability to analyze and disseminate significant amounts of information, with attention to detail and accuracy.
  • Excellent written and verbal communication skills.

The details: This position requires the following:

  • 5+ years in audience insights, survey research, data visualization or related fields (with demonstrated success delivering actionable insights).
  • Proficient in analyzing complex data sets using statistical methods and data visualization tools. 
  • Experience using tools such as Survey Monkey, Google Analytics, Google Ads Manager, ComScore and First Party DMPs. 
  • Extensive Looker explore experience
  • Ability to connect data insights with advertiser messaging goals to deliver positive outcomes.
  • Exceptional storytelling skills with a proven ability to communicate insights effectively to diverse audiences.
  • Ability to leverage creative tools to bring qualitative and quantitative data narratives to life. 
  • Desire to cultivate a comprehensive knowledge of all Axios products, services, capabilities, and internal processes.
  • Strong team player who thrives in an agile environment and can work effectively across teams and levels of an organization.

Starting salary for this role is in the range of $87,000 - $110,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

What Axios brings to the table besides salary: 

  • 401(k) with employer match
  • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
  • Employer Health Savings Account (HSA) contribution for the high deductible health plan option
  • Dental and vision coverage
  • Primary caregiver 12-week paid leave
  • Generous vacation policy, plus holidays
  • One mental health day per quarter
  • Annual learning and development stipend
  • $100 monthly work-from-home stipend
  • Tele-mental health services through Headspace
  • OneMedical membership, including tele-health services
  • Personal health advocacy resources through HealthAdvocate
  • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
  • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
  • Increased work flexibility for parents and caretakers
  • Virtual company-sponsored social events
  • A strong and positive work environment
  • A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Top Skills

Google Analytics
The Company
New York, NY
510 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

We are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible. We offer a mix of original and smartly narrated coverage of media trends, tech, business and politics with expertise, voice AND smart brevity — on a new and innovative mobile platform. At Axios — the Greek word for worthy — we provide only content worthy of people's time, attention and trust.

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