CRM Marketing Manager

About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. 

Headquartered in New York City with teammates across the US, Orchard boasts over 200 employees. We have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, Airbnb, Shopify and Sweetgreen. We're proud to be recognized by Crain's, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.

About the Role

Orchard is seeking a dynamic CRM Marketing Manager to join our marketing team. In this role, you will be responsible for developing and executing CRM strategies that help improve conversion throughout our sales and transaction funnel. You will work closely with cross-functional teams (sales, product, and more) to drive CRM initiatives aligned with business objectives and deliver measurable results. This is a full-time role that will report into the Senior Manager, CRM and will be based in New York or commutable to the New York office 2 days per week (Tuesday & Wednesday).

What You’ll Do Here:

• Develop and Implement CRM Strategies: Design and execute comprehensive CRM strategies to enhance customer engagement and conversion, continually testing to build new learnings.
• Campaign Management: Plan, execute, and optimize multi-channel CRM campaigns, including email (90%) & SMS (10%), to drive customer engagement and conversion.
• Data Analysis and Reporting: Analyze customer data to identify trends, behaviors, and opportunities for targeted marketing efforts. Provide regular reports on performance and insights to stakeholders.
• Segmentation and Personalization: Develop customer segmentation strategies to deliver personalized content and offers, enhancing the overall customer experience.
• Collaboration: Work closely with marketing, sales, product, design, engineering, and more to ensure the right message is delivered at the right cadence to the right individual.
• Technology: Utilize Orchard’s CRM tools and platforms (Iterable, Segment, Salesforce, Looker) as a part of the end-to-end campaign process.
• Compliance: Institute and maintain industry best practices across CRM platforms and channels, ensure compliance with relevant email & SMS regulation.

About You:

• 2+ years of experience in marketing, consulting, or customer strategy
• Proven ability to solve complex business problems with a customer focus
• Prioritization focused approach that concentrates on high-impact projects and tasks
• Ability to analyze data to determine the "why" behind results and translate insights into actionable strategies
• Detail-oriented with strong cross-functional project management skills

Why Orchard
We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work. Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:

• Equity participation
• Flexible PTO
• Up to 18 weeks of paid family leave
• Employee discount on Orchard’s services

The pay range for this position in New York City is $100-115k/year. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.