Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.
Headquartered in New York City with teammates across the US, Orchard boasts over 200 employees. We have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, Airbnb, Shopify and Sweetgreen. We're proud to be recognized by Crain's, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.
Orchard is looking for a CRM Marketing Manager to help improve conversion throughout our sales and transaction funnel. This role will work closely with marketing, sales, product, and brokerage teams to create automated, cross-channel campaigns focused on delivering valuable content to our potential and existing customers. The ideal candidate for this role has hands-on experience executing within marketing automation tools at a start-up or fast-growing company. This is a Full Time role.
- Create and deploy cross-channel campaigns within our marketing automation tools.
- Identify testing opportunities to drive improved campaign performance aimed at delivering against our company growth goals.
- Measure results on a daily and weekly basis against campaign-specific conversion metrics.
- Institute and maintain industry best practices across CRM platforms and channels.
- Operate cross-functionally across marketing, sales, design, product, and engineering to ensure the appropriate messaging is delivered at the right cadence and to the right individual.
- 2+ years of experience working with CRM and marketing automation tools (Iterable, Segment a plus).
- Ability to execute with a prioritization focused approach that aligns effort on the highest impact projects and tasks.
- Comfort digging into data to figure out the “why” behind results and building out reporting (Looker, SQL a plus).
- Experience working with product and engineering teams to provide detailed requirements around projects.
We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work. Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:
- Equity participation
- Flexible PTO
- Up to 18 weeks of paid family leave
- Employee discount on Orchard’s services
Top Skills
What We Do
Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy.
Orchard offers a modern alternative, making one of life's biggest decisions – the sale and purchase of a home – stress-free, fair and simple.
Why Work With Us
1) We're making the home sale/purchase process easy for people
2) Our culture is one of high output and low ego
3) We have a leadership team that has had success building great businesses with great cultures before
4) A true customer-first mentality
5) Named as one of Glassdoors's Best Places to work in 2021!
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