Content Marketing Specialist, Lottery

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
Join our Marketing Team as a Content Specialist and help support our content efforts for our new innovative lottery product, Jackpocket. In this role, you will expand the reach of our Jackpocket product with engaging editorial content and helping to evolve the product voice with expansion across the US market. You will work closely with our Product, Design and Marketing Teams to tell stories about the brand, product and community.
What you'll do as a Content Marketing Specialist

• Function as the point person between our in-house content teams and external parties, agencies, and vendors in managing the overall relationships and driving best-in-class site maintenance, development, and optimization.
• Act as a content evangelist, executing Jackpocket strategies by improving every digital touchpoint of owned content, working closely with SEO agency, Growth Marketing/Data, and other teams for live site API integrations, back-end improvements, etc.
• Produce in-house SEO content shaping a consistent voice and tone across various digital channels (blogs, websites, social channels, email, etc.).
• Monitor content performance and provide actionable insights for improvement to level up our content offerings.
• Handle internal content optimization requests from the Marketing Team and implement them on the Zesty CMS platform.

What you'll bring

• At least 4 years of experience writing content for a consumer-facing company with expertise with a CMS.
• Knowledge of SEO best practices, managing SEO strategies and/or agencies.
• Experience working in a regulated industry and lottery knowledge are a plus.
• Strong experience working across a variety of teams, perspectives, skill sets, and deadlines.
• Ability to thrive in a fast-paced and changing environment with attention to detail.
• Creative thinking and drive to iterate and improve existing digital content offerings from a practicality, editorial, functionality, and UX perspective.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 88,300.00 USD - 110,400.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.