Boll & Branch is seeking a Consumer Insights Analyst to join its Consumer Strategy & Insights team. You will be responsible for all reporting and analytics needs for our retail and wholesale channels. You'll partner closely with the Retail & Wholesale teams to develop and maintain rigorous reporting to illuminate user behavior, product performance and channel efficacy and make strategic recommendations for improvement.
The ideal candidate will have prior experience in physical channels with a broad understanding of retail KPIs and nuances of wholesale distribution and data. The candidate should be highly analytical and enjoy building data-driven solutions. You love telling a story with data and creating actionable insights to drive growth. You are exceptional at prioritizing work, setting expectations and communicating key takeaways to stakeholders. You are a nimble learner who can take on new tasks without hesitation. You are focused on impact and demonstrate curiosity, data fluency, and a collaborative work ethic.
Responsibilities:
- Create and publish performance reports that track retail and wholesale KPIs and ROI (including traffic, conversion, AOV, inventory, forecasting and more). Maintain existing dashboards and reports to identify and implement areas of improvement.
- Be an expert and key point of support for the Retail and Wholesale teams on relevant platforms (Shopify, NetSuite and Looker)
- Assess the performance of wholesale channels, providing insights and recommendations to optimize distribution strategy
- Monitor and evaluate the effectiveness of promotional activities and pricing strategies in retail and wholesale channels
- Partner with the Data team to maintain data integrity and create/implement new data fields when needed
- Build and maintain strong independent relationships with key internal stakeholders to ensure effective communication and collaboration. Regularly update stakeholders on project progress, insights, and strategic recommendations.
Requirements:
- 2+ years of working experience, preferably in an e-commerce focused role
- Experience with data visualization tools such as Tableau or Looker
- Analytical: You love to find the needle in the (data) haystack, are metrics-driven, and possess the ability to turn empirical data into insightful decisions. You demonstrate an interest in analytics and have gained experience working with data in a work, personal, or academic setting.
- Intellectual curiosity: You love breaking down and tackling complex problems, continuously learning and broadening your skillset.
- Proactive: You are self-motivated and enjoy solving open-ended problems pragmatically.
- Collaborative: You enjoy working in a team environment and seek out solutions that cater to cross-functional objectives.
- Bachelor’s degree preferred or equivalent work experience
The primary location for this role can be located in either New York City or Summit, NJ. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ headquarters because it's in the best interest of our business or your team.
The annual base salary range for this role is $56,000 to $85,000 (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking.
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
About Boll & Branch
At Boll & Branch, we don’t make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
- Pioneers in 100% Organic Cotton
- Free from Toxins at Every Step
- 100% Traceable from Farm to Finish
- Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdale’s and Nordstrom.
Boll & Branch LLC is an equal opportunity employer.
Top Skills
What We Do
Made Different. Sleep Better at Night.
At Boll & Branch, we don’t make bedding like everyone else—we make it better. We prioritize thread quality, not thread count. We use the finest 100% organic materials, never compromising. We do things the right way, always caring about the impact we have on people and the world. From day one, we’ve committed to partnering and honoring artisans and farmers who are valued for their knowledge and expertise—we ensure they are paid fairly, they are treated fairly, they work at will, and they are adults. Working for the Boll & Branch Dream Team means you also believe in our ongoing mission and core value of doing right by people and the world. Because of the high standards we hold, we are proud to have been the first-ever Fair Trade Certified™ bedding company when we launched, and remain pioneers of innovation in luxury organic cotton.
Our difference makes a difference, so you can sleep better at night.
