About Interbrand
Interbrand understands what it takes today to build the world’s most iconic brands.
To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.
Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.
In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.
The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.
Our Behaviours
Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.
CONSULTANT FOR VERBAL IDENTITY
We're looking for someone who's excited about everything to do with words: creating names, developing unique voices, turning strategy into storytelling. Someone who knows how to write well, and how to think and talk about how their writing fits into the broader world of strategy and design. Someone who wants to work on brands from any and every industry, from finance to hospitality to consumer electronics. Someone excited to have an eleven-syllable job title. Someone with opinions, and the ability to express them.
THE ROLE:
- Use your creative writing and communications strategy skills to help our clients grow their brands and businesses
- Lead creative and strategic writing for client work streams
- Support your program teams
- Understand your client’s competitive space, business, culture, and ambitions, and use that understanding to create work that inspires
- Help manage client relationships
- Assist in creating and presenting work to clients
- Brief and coach junior team members
- Work with strategists, designers, client managers and more
- Work on a range of Verbal Identity projects (naming, voice, messaging and writing) and improve how we work with clients, finding new ways to solve their challenges
- Collaborate with senior members of your team to develop intellectual property (articles, white papers, etc.) related to our practices as well as new business pitches
- Participate in skill development and outside learning programs, and share what you've learned with the rest of the team
WHAT YOU BRING TO THE TABLE:
- Bachelor’s and/or master’s degree in a related field OR related experience. We have a broad definition of "related," including any verbal-focused or writing-intensive fields like creative writing, screenwriting, linguistics, advertising, philosophy, etc.
- 2+ years in branding, copywriting, content creation, advertising, marketing, PR, or a related field, either client- or agency-side
- An enthusiastic work ethic and the ability to collaborate, uncover insights, and develop creative
- Conceptual thinking, especially the ability to critique and discuss your work as well as the work of others
- Proficiency in Microsoft Office, especially PowerPoint
- Bonus points:
- Fluency in foreign languages
- Naming and/or trademark experience
- Content strategy experience
- Copy editing experience
NOTE: This is a hybrid role and requires you to be in our NYC office 3 days per week
Compensation
- Base salary range of $75K to $90K
- This range represents the low and high end of the base salary someone in this role may earn as an employee of Interbrand in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; other business and organizational needs; and geographic location (to account for comparative cost of living). The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
- Benefits for this role include: Health/Vision/Dental Insurance; Family Forming Benefits; 401(k); Employee Stock Purchase Program; Annual Education Assistance; Health and Wellness Discounts; Spending and Saving Accounts; Vacation, Sick, and Personal Days; Paid Parental and Medical Leave; Life, AD&D and Disability Insurance; EAP; Mobile Phone Reimbursement
We are building a connected, collaborative and inclusive human culture. As part of that culture, Interbrand is committed to creating spaces for open communication, transparency, and equitable support for all levels of employees. Diversity, equity, and inclusion are driving forces in how we create and embrace community while allowing our employees to refine their craft and solve problems for the world’s best global brands. Interbrand has both local and global DEI Task Forces, in addition to access to the Omnicom People Engagement Network (OPEN), OPEN Pride, Omniwomen, and are proud supporters of ADCOLOR.
We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at [email protected].
What We Do
Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.
In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom Group (NYSE:OMC).
