Brand Manager, CLIF Bar

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Location: This is a hybrid position based at our East Hanover, NJ HQ office with in-office expectations of minimum 2 days per week.
Mission: Working with cross-functional global and regional teams, you support Clif Bar's portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives with a mix of equity and business marketing activities.
Responsibilities & Outcomes:

• Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth.
• You will develop annual plans, setting objectives and allocating resources.
• In addition, you offer recommendations for integrated commercial plans, execute category marketing plans that deliver on revenue and profit forecasts, share objectives and monitoring performance, and deliver results over the Annual Contract (In Year Revenue Plan) and Strategic Plan (Longer Term Revenue Plan) horizon.
• Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
• Provide inspiring leadership to both the brand team and cross-functional team members and help pull teams together to manage priorities and deliver on goals.

What You Bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Agility over Perfection
• Execution with excellence and prioritizing results
• Follow through on commitment and persevere through challenges to find creative solutions
• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity
• Leading and influencing teams and managing trade-offs
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage
• Experience leading teams and the coaching and development of direct reports.

More about this role
Education / Certifications: Bachelor's degree in Marketing, Business Management, or related field.
Job specific requirements:

• 5+ years of progressive experience in Brand Marketing, working with large CPG brands (revenue of $100MM+)
• Previous experience in a people management role
• Creative and innovative mindset, ability to think outside the box and challenge the status quo
• Demonstrated understanding of the retail landscape/working with retail accounts (partnership, joint business value creation, etc)
• Below the line Marketing experience: selling stories, long-term strategy, consumer activities, forecasting/gap closure activities, Integrated Business Planning process, and operational marketing activities.
• Brand Equity Marketing experience: Consumer storytelling towards desired behavior change, long-term strategy, agency and external partnership management.

Travel requirements: Up to 3-4 business trips per year
Work schedule: This is a full-time, hybrid role based in East Hanover, NJ with in-office expectations of minimum 2 days per week.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Brand & Portfolio Management
Marketing