Associate Manager, Global Brand Communications

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Associate Manager, Global Brand Communications
Brand Communications

• Manage the collection and distribution of global communications tools and resources for both internal and external partners
• Develop and maintain asset tracker, timelines and communications calendar for campaign, key projects/ launches
• Liaise with copy team on messaging for press materials
• Create, edit and route press materials for internal approvals including press releases, messaging documents, pitches, BTS assets, etc. to leadership and legal teams
• Assist as department liaison with international market PRs, communicating brand standards, obligations and deadlines effectively to ensure consistency across Global PR strategy and messaging
• Oversee, track and route market press requests including PR press plans, regional assets, PR event plans, etc. - identify key cross-functional partners for international initiatives and foster communication

Executive Communications

• Support in executing communications strategy building senior leadership profiles and brand recognition
• Research and vet thought leadership opportunities including speaking engagements, podcasts, interviews, awards, etc.
• Develop briefing documents and award submission applications
• Work with market PR counterparts on local opportunities for brand/executive press, tracking and coordinating opportunities with executive travel
• Craft / develop pitches, support storytelling

Internal Communications

• Work with Tapestry Internal Communications Team to provide updates and ensure Coach messaging is being communicated across appropriate channels including newsletters and company social media channels
• Manage updates of internal presentations and orchestration documents leveraging data and insights to measure communications impact for projects

Competencies:

• 4+ years of PR experience; equivalent combination of education and experience will be considered
• Strong executive presence, with a proven track record of working with senior level executives and C-suite

• Ability to work independently and confidently while paying close attention to detail
• Strong writing communications skills, with a proven track record of developing and delivering multi-channel communications preferred
• Press relationships / contacts with business, industry and marketing media titles
• Basic finance knowledge and analytical skills in order to present impactful data to stakeholders
• Experience and proficiency with media monitoring tools (LaunchMetrics experience preferred)
• Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
• Ability to collaborate with and influence internal and external partners
• Self-starter with strong initiative, ownership and accountability for business
• Ability to work efficiently in a high-pressure, fast-paced, deadline-driven environment
• Highly engaged in the fashion world; continually keep up on news and happenings in the industry to drive ideas for Coach
• Proficiency in Excel and PowerPoint, experience creating impactful presentations

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected] #LI-HYBRID #LI-2655
Visit Coach at www.coach.com.
Work Setup: Hybrid
BASE PAY RANGE $70,000.00 TO $80,000.00 Annually
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