About The Position |
Are you a highly-analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the largest publisher on the web? Join the team responsible for search engine growth of Dotdash Meredith’s portfolio of brands including top ten properties in Finance, Entertainment, Health, Tech, Home, Education, and Travel.
The Manager reports to the Associate Director of Growth & Content Strategy and will work on diverse projects and leverage the best tools to analyze and improve organic search performance (SEO). This role will specifically focus on our food properties Allrecipes, Food & Wine, EatingWell , Simply Recipes and Serious Eats. We are looking for someone ready to utilize in-house built software, peer knowledge, and extensive resources to help Dotdash Meredith build world-class content brands and impact our content, technology, user experience, and site performance every day.
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
Accountabilities, Actions and Expected Measurable Results
30% Working with brand leadership and product management to craft strategies and innovative approaches to capture market share in a competitive, ever-evolving landscape
20% Assist brand stakeholders with day-to-day questions around growth & content best practices
10% Proactively monitor daily and weekly dashboards to understand performance trends, track the results of our projects, and share analysis with stakeholders
10% Developing programs to elevate existing content into the best content on the web
10% Improving structured data, taxonomy, linking and supplemental content
10% Stay current on industry news, conducts self-directed research and keeps a pulse on the industry through relevant resources
10% Evangelize SEO and content quality throughout the organization through effective communication, coordination, and education
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor’s Degree
Experience:
3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
Specific Knowledge, Skills, Certifications and Abilities:
- Strong understanding of intent-driven audiences
- Track record of delivering (and communicating about) business results from SEO investments
- Consistently demonstrate entrepreneurial spirit
- Superior project management
- Exceptional Excel & Google Sheets skills
- Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
- Familiarity with search analytics tools (rank tracking, Google Analytics, GSC, Looker)
- Familiarity with Python, SQL, Hive, or Web crawling is a big plus
- Web-development fluency—must be able to write precise technical SEO requirements
% Travel Required : N/A
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.
