Associate Director, Paid Media

Direct Agents is looking for an experienced Associate Director, Paid Media, to develop an effective customer acquisition strategy, gain confidence from clients, and assist with in-platform tactics when necessary.

This NYC based role has a competitive salary range of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

KEY RESPONSIBILITIES

• Drive overall biddable paid media strategy for agency accounts (social, search, programmatic)
• Communicate your vision to clients including rationale and data behind your decisions
• Lead team and clients to achieve performance KPIs and provide assistance including optimizations and campaign troubleshooting
• Manage, develop and guide a team of analysts
• Develop innovative media solutions and strategies
• Develop new processes for operational efficiencies, inclusive of leveraging technology
• Create and lead effective client presentations
• Be able to inspire and grow team members through leadership, training and thought leadership
• Work with business development to audit and develop custom pitches
• Maintain relationships with key vendors, always functioning on the cutting edge of technologies
• Speak at leading industry conferences and panels as well as host videos and webinars

YOUR BACKGROUND

• 5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency
• Paid search experience is a plus
• Experience managing teams a plus
• Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
• Excellent communication skills and record of getting buy-in from client stakeholders
• Excellent analytical and problem-solving skills
• Ability to prioritize, multi-task, delegate and manage time efficiently
• Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Have an expert understanding of customer acquisition and direct response online marketing
• Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math

WHY DIRECT AGENTSWork-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Remote Flexibility: Work from anywhere options based on seniority
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!