About The Position | Major goals and objectives and location requirements
Are you passionate about marketing and eager to shape the future of the drinks industry? Dotdash Meredith is looking for an innovative Associate Director, Marketing to join our Lifestyle team. As a key player in our Drinks vertical, you will collaborate closely with the Drinks Sales team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners.
This hybrid role, based in NYC or Chicago, requires three days in the office each week and reports directly to the Sr. Director, Marketing. You will also have the opportunity to lead and mentor a dedicated team member.
Hybrid 3x a week- (NYC or Chicago)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team: | The Team and/or Brand.
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Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Drinks vertical
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Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
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Brand Communication: Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Drink sales team on a regular basis
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Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
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Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition
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Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed
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Management: Mentor and manage the workflow of (1) marketing manager to ensure their delivering best in class work for the Drinks vertical
About The Positions Contributions:
Weight %
Accountabilities, Actions and Expected Measurable Results
70%
Proposal Development
10%
Presentation Development
20%
Management
The Role’s Minimum Qualifications and Job Requirements
Education:
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Bachelor's degree
Experience:
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5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Drinks Category is a plus
Specific Knowledge, Skills, Certifications and Abilities:
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Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
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You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
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You have an understanding of digital advertising landscape, products, and trends; understanding of print and/or programmatic marketplace is a plus
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You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
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You are comfortable working in a fast paced environment
% Travel Required (Approximate): 5%
What We Do
Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.
Gallery
Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.