Associate Director, Lifecycle Marketing - MyRecipes

About The Position

We are seeking a talented Lifecycle Marketing specialist to help us drive user growth, engagement, retention and satisfaction for MyRecipes. This key hire will be part of our centralized Audience Growth team, with a dotted line to the VP of Digital Marketing on the MyRecipes brand team. If you are passionate about lifecycle marketing and have a proven track record of success, we want to hear from you!

Role Overview: As the Associate Director of Lifecycle Marketing, you will own and execute the end-to-end lifecycle contact strategy for MyRecipes users, collaborating on acquisition and focusing on user engagement, retention and reactivation. You will leverage data-driven insights to create personalized, multi-channel campaigns that foster long-term relationships with users and deliver measurable business impact. Partnering closely with a cross-functional team, you will play a critical role in growing MyRecipes, and driving user loyalty and advocacy.

Hybrid 3x a week- New York City

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

About Us: Dotdash Meredith is the largest digital and print publisher in America, home to over 40 iconic brands including People, Better Homes & Gardens, and Food & Wine. Our mission is to inspire and inform millions of people every day through trusted, engaging content. As part of this vision, we recently launched MyRecipes, a unique digital utility that enables registered users to save, organize, and curate their favorite recipes from the world’s most trusted food and lifestyle brands. This is just the beginning of our next-generation digital food experience as we build out meal planning, shopping and so much more.

About The Positions Contributions:

• Strategy Development: Design and execute a comprehensive lifecycle marketing contact strategy to support MyRecipes’ user acquisition, engagement, retention, and revenue goals.

• Campaign Management: Develop, implement, and optimize messaging and touchpoints that guide users throughout their journey (onboarding, activation, engagement, retention, win-back).

• Segmentation & Personalization: Use advanced segmentation and personalization techniques to deliver relevant content and drive engagement.

• Data Analysis: Become an expert on MyRecipes users. Understand campaign performance, analyze user behavior, and uncover actionable insights to optimize lifecycle programs and LTV.

• Collaboration: Work closely with teams across the organization including Digital Marketing, Paid Acquisition, Content, Product, Design, Newsletter to tell a cohesive story across every lifecycle marketing touchpoint. Collaborate with cross-functional teams on lifecycle marketing strategies for new and existing product features.

• A/B Testing: Lead A/B and multivariate testing to continually refine messaging, creative, and user flows.

• Retention Optimization: Identify opportunities to improve user retention and reduce churn, leveraging CRM tools and user feedback.

• Innovation: Stay on top of lifecycle marketing trends, emerging technologies, and best practices to ensure MyRecipes stays ahead of the curve.

The Role’s Minimum Qualifications and Job Requirements:

Experience:

• Experience: 5+ years of experience in lifecycle marketing, CRM, or related fields, preferably within a digital product or consumer brand environment.

• Proven Results: Demonstrated success in driving user growth, engagement, and retention through innovative lifecycle marketing strategies.

Specific Knowledge, Skills, Certifications and Abilities:

• Technical Skills: Proficiency in CRM and marketing automation tools (e.g., Iterable, Braze, Salesforce Marketing Cloud), as well as data analysis tools (e.g., Google Sheets, Looker, Google Analytics).

• Analytical Mindset: Strong analytical skills with the ability to translate data into actionable insights and strategies.

• User-Centric: Deep understanding of user behavior and experience in crafting personalized, user-focused campaigns.

• Project Management: Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously.

• Communication: Excellent written and verbal communication skills with a collaborative approach to teamwork.

• Passion for Food: A genuine interest in food, cooking, and digital innovation is a plus!

% Travel Required (Approximate): 5%