Associate Director, Brand Marketing - Media & Entertainment

About the Position:

Dotdash Meredith is seeking an Associate Director, Brand Marketing to join our Media + Entertainment vertical, contributing to the forward movement of brands like PEOPLE, Entertainment Weekly, InStyle, Byrdie and more, working with Entertainment accounts. You will manage daily proposal work, partnering with sales and support teams to play an integral role in the success of our Media & Entertainment business. As the quarterback to our pitch process, you understand advertisers’ business goals, are able to digest and apply audience insights to business problems and ultimately know the most effective Dotdash Meredith product solutions to help achieve those goals. As a team contributor, you will support the development process for Dotdash Meredith brands and play a proactive role in monetizing our brands’ key initiatives with advertising partners.

Reporting into a Director, the Associate Director, Brand Marketing, plays a critical role in guiding, developing, and packaging innovative opportunities and products to Dotdash Meredith’s Media & Entertainment premium advertisers. 

This position is based in New York and is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About the Position Contributions:

• Play a significant role in generating revenue as a trusted and knowledgeable partner to the Media & Entertainment sales team with a focus on top accounts like: Netflix, Hulu, STARZ, NBC, AMC, Paramount+ and more. 

• Leverage industry expertise to create compelling proposals around our digital, video and related brand portfolio and capabilities, extracting and applying best practices against the business holistically. 

• Serve as a subject matter expert in the Media & Entertainment categories, contribute to our go-to-market strategies, and execute on excellent and compelling narratives

• Attend client briefings and sales presentations to pitch integrated marketing solutions/ideas

• Work closely and collaboratively with internal partners and stakeholders such as Editorial, Digital, Video, Data, Brand, Product & Creative teams to develop and execute on new advertiser opportunities while leveraging our full portfolio of assets. 

• May have people management responsibilities.

The Role's Minimum Qualifications and Job Requirements

Education

• Bachelor’s degree preferred

Experience

• Minimum of 4-6 years of ad sales marketing / promotion (digital and/or cross-platform marketing)

• Experience ideating and developing advertising programs required – excellent proposal and presentation writing, insight identification, and welcoming receiving + sharing constructive feedback are key

Specific Knoweldge, Skills, Certifications & Abilities

• The ideal candidate will be a dynamic, collaborative, self-motivated marketer with a proficiency for delivering creative solutions and best-in-class ideas that connect with consumers, deliver results for advertisers and drive revenue. This individual will have their finger on the pulse of consumer and marketplace trends shaping business and have an ability to create a narrative that clearly articulates Dotdash Meredith’s strengths and competitive advantage.

• Exceptional creative writing and storytelling skills with an ability to execute visually impactful presentations

• Strong communication as well as presentation skills; must be able to pitch ideas and onboard others toward a common strategic goal

• Outstanding creative and collaboration skills, with an understanding of how to lead brainstorms, and inspire, motivate and connect with others to create remarkable programs

• Effective organizational skills with an ability to manage multiple projects in a fast-paced environment

% Travel Required (Approximate): 10%