Analyst, Digital Analytics

THE OPPORTUNITY

Are you a strategic thinker with a passion for data? Do you want to make a real impact on how readers, educators, and families around the world connect with books and educational resources? If so, we have the perfect opportunity for you!

About Us: At Scholastic’s Digital Services division, we partner with all lines of business — Book Fairs, Book Clubs, Education Solutions, and Trade Publishing — to craft innovative data and digital strategies. Our mission is to strengthen our bond with readers, educators, and families globally.

The Role: As an Analyst in our Digital Analyst team, you’ll be a key player in our efforts to create a data-driven culture and enhance Scholastic’s digital presence. This team is our center of excellence for organic digital analytics and optimization. This is a hands-on role that will directly help drive growth by providing end-to-end reporting and analytics to boost site merchandising, promotions, functionality, and overall website experience. You will work closely with the business to help them make key decisions using data.

RESPONSIBILITIES

1. Data analysis & insights

2. Stakeholder management/communication

3. Reporting and visualization

4. Data Collection

5. A/B Testing & Performance optimization

6. Campaign performance

The role is based in the NYC office and requires being in the office three days per week.

About Scholastic

For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.

Some benefits that we offer:

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

• Tuition-Free programs for undergraduate and graduate degrees

• Generous Parental Leave Program

• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

#LI-MV1

HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities:

The Analyst’s responsibilities require a mix of technical skills, analytical thinking, and the ability to communicate insights effectively. This includes:

• Data Collection and Analysis: Gathering data from various digital channels (web, mobile apps, social media) and analyzing it to identify trends and insights.

• Reporting and Visualization: Creating detailed reports and dashboards to visualize data and present actionable insights to stakeholders.

• Campaign Performance: Assessing the performance of digital marketing campaigns and identifying optimization opportunities across different channels.

• Technical Implementation: Managing and working with engineers to implement analytics tags (e.g., Adobe Analytics, Google Analytics) to ensure accurate data collection.

• A/B Testing and Optimization: Measuring and analyzing A/B tests to inform digital strategy and improve user experience.

• Collaboration: Working closely with IT, marketing, and other departments to ensure that analytics requirements are met and to support various projects.

• Curiosity: Generally curious about data and is willing to dive deeper to learn more and uncover insights

Experience:

• 1-3 years of Digital Analytics experience

• Ability to analyze data, build dashboards, and generate insights with Adobe Analytics or Google Analytics

• Can manipulate, aggregate, enrich, and connect data using domain-specific tools

• Ability to interpret data and find insights

• Proven track record of working in a team setting to collaborate and execute on projects

• Project management skills

• Communication skills to be able to present data insights in a clear and concise way.

• Experience with SQL or Python preferred

• Experience with BI/Visualization tools such as Power BI or Tableau a plus

Education: Bachelor’s degree in quantitative discipline such as Computer Science, Statistics, Mathematics or Economics.

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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EEO Scholastic Policy Statement

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