BDG is seeking a Revenue Strategy & Activation Sales Planner to join our Sales Planning team.
The Account Planner plays a vital role in both pre-sale ideation and post-sale execution, developing compelling and customized plans while ensuring seamless execution of display, turnkey social, and site-centric campaigns. This role is responsible for building media and client-supplied content distribution strategies that align with client KPIs, enhancing the client experience and driving campaign success.
Key Responsibilities
- Develop display media only campaigns and branded content distribution strategies for RFPs within a $150K budget, aligning with brand goals and performance objectives while ensuring BDG’s profit margin.
- Build strategic and tactical media plans in BDG or client templates, leveraging BDG’s inventory, audience insights, and platform capabilities to drive performance.
- Assist in COGS calculations for proposals, ensuring profitability at various budget levels.
- Enter plans into the OMS and QA media plans for accuracy before submission.
- Once the campaign is sold, serve as a point of contact for the client, providing a high level of client service.
- Work closely with Ad Ops, Branded Content, and Distribution teams to activate campaign elements.
- Monitor campaign pacing and performance, identifying optimization opportunities to maximize delivery and client success.
- Assist in client reporting and post-campaign insights, gathering data to inform renewal and upsell opportunities.
- Track and document best practices, learnings, and case studies to improve future proposal strategies.
Essential Skills
- Digital media planning or buyer experience, and has developed or executed brand campaigns
- Data analytics and performance-driven insight.
- Campaign and project management.
- Time management, organization, and detail detail-oriented mindset are key.
- The ideal candidate has the ability to work well under BDG Revenue goals and client needs.
- Proficiency in MS Office and Google Suite experience with tools such as: Google Ad Manager, Monday.com, Prisma Mediaocean, and an OMS (Operative One or Boostr).
Experience
- 1-3 years experience
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests of engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers.
Top Skills
What We Do
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 122 million social followers turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, Romper, Scary Mommy, Fatherly, The Dad, W Media, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.
