Yext, a digital presence platform, has announced its acquisition of Places Scout, an SEO and location intelligence company specializing in location-based data to track performance, competitors and visibility across search channels. The company says the acquisition strengthens Yext’s ability to offer these insights to its customers.
Michael Walrath, CEO of Yext, said in a statement: “Places Scout has been a trusted provider of local search intelligence for nearly a decade. Bringing Places Scout’s data into Yext immediately enhances our competitive intelligence capabilities, helping brands not just see where they stand, but know exactly what steps to take to outperform their competition.”
This acquisition follows Yext’s recent purchase of Hearsay Systems, further reinforcing its commitment to helping brands connect with customers.
Mark Kabana, CEO of Places Scout, said in a statement: “As part of Yext, we’re giving brands unmatched intelligence to adapt, compete and lead in an AI-driven search world.”
