Between 2003 and 2018, New York experienced an impressive nine winters where snowfall topped 40 inches, marking the highest concentration of snowy winters on record.
That’s a lot of snow — even for native New Yorkers.
And while today the temperatures may be as frigid as ever, the tech industry in the metro area is anything but cold. As of January 2025, demand for tech talent is growing seven times faster than in other sectors, prompting companies like the following to find innovative ways to attract top talent and stand out from the competition.
Featured Companies
ROKT helps e-commerce companies increase revenue by personalizing the checkout process with tailored offers for each customer.
The Perks
- 401(k) matching
- Fitness stipend
- Generous parental leave
- Tuition reimbursement
Newsworthy: According to a press release, the company recently announced a $300 million investment in customer data platform mParticle, providing businesses with real-time insights into e-commerce, advertising data and the overall customer experience.
Firsthand helps people with serious mental illnesses find quality healthcare.
The Perks
- Adoption assistance
- Company-sponsored outings
- Mentorship program
- Mental health benefits
Newsworthy: The company expanded to three new states in 2024, including its first location on the West Coast in Tacoma, Washington. Additionally, according to the company, in 2025 it hit a milestone of successfully providing 6,000 individuals living with serious mental illness with appropriate care.
ServiceNow helps businesses utilize AI to automate organizational processes.
The Perks
- Charitable contribution matching
- Childcare benefits
- Fertility benefits
- Professional development training
Newsworthy: According to the company, recently recognized as one of Fortune’s World’s Most Admired Companies 2025, it integrates AI across its platform to enhance, rather than replace, human capabilities. Its platform supports one million business processes and manages 40 billion workflows.
Schrödinger develops software to advance drug discovery for a range of diseases.
The Perks
- Company equity
- Relocation assistance
- Return-to-work program post parental leave
- Paid industry certifications
Newsworthy: In 2024, the company announced several milestones, including the launch of an initiative to expand its computational platform for predicting toxicology risk early in drug discovery. It also introduced LiveDesign Biologics, an informatics solution designed for drug discovery teams working on biologics.
BrainPOP provides educational resources, including games and quizzes, to over 25 million students nationwide.
The Perks
- Pay transparency
- Family medical leave
- Home-office stipend for remote employees
- Wellness programs
Newsworthy: The company recently announced the appointment of Megan Murray as its new CFO to promote financial growth and enhance its strategy. Existing CEO Cathleen Danaher said in a statement, “Her expertise will be instrumental not only in driving operational excellence but also in shaping the future strategy and growth of our business.”
SeatGeek is a platform that allows users to buy and sell tickets for live events, including concerts and sporting events.
The Perks
- Company-sponsored happy hours
- Recreational clubs
- Lunch and learns
- Diversity recruitment program
Newsworthy: The company has a broad reach, partnering with various organizations to create mutual benefits. In 2025 alone, it announced partnerships with the Breeders' Cup World Championships, USA Softball, Las Vegas Lights FC and more.
Hinge, described as “the dating app meant to be deleted,” matches users based on their interests and relationship goals.
The Perks
- Employee stock purchase plan
- Adoption assistance
- Fitness stipend
- Customized development tracks
Newsworthy: At the beginning of 2025, the company launched Prompt Feedback, an AI-powered coaching feature aimed at helping daters more effectively express their personalities, interests and dating intentions on their profiles.
Canoe leverages machine learning to automate the management of investment documents and data.
The Perks
- Fitness stipend
- Tuition reimbursement
- Pet insurance
- Mandated unconscious bias training
Newsworthy: The company recently appointed Chris Jones as chief revenue officer, while its current CRO, Mike Muniz, will transition to the new role of chief strategy officer, emphasizing the company's focus on promoting from within. Regarding his new position, Jones stated, “I was drawn to Canoe because of its people, culture, and its leadership position in a rapidly growing category.”
Movable Ink helps businesses boost revenue and improve the customer experience by creating personalized content across web and mobile platforms.
The Perks
- Fertility benefits
- Recreational clubs
- Free snacks and drinks
- Abortion travel benefits
Newsworthy: In February 2025, the company and Braze expanded their partnership by announcing two new integrations: Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to enable marketing teams to deliver personalized, multichannel experiences.
