New York City-based event marketing software company Splash announced a $7 million Series B this morning.
The round was led by Ascent Venture Partners with participation from existing investors Spark Capital and Lerer Hippeau Ventures. This latest round brings the company’s total raised to $14.5 million.
Splash makes an event marketing automation platform that acts as a one-stop hub for corporate events — a multi-billion a year industry. The company’s platform allows companies to easily build events landing pages, sell tickets and manage communications with guests. But, where the software starts to get interesting is its ability to track and analyze how guests interact with the brand over the course of the event.
"Every marketer knows that nothing converts better than an event — marketers that use Splash know exactly why their events convert and how to optimize that spend for maximum ROI," said Ben Hindman, co-founder and CEO of Splash, in a statement. "We're excited by the support of our investors and growing roster of clients; it's a sign that the space has finally matured. In-person marketing is finally as trackable as digital. In the past year alone, we’ve more than doubled our client base, more than 80 percent of these new customers are marketers that use our enterprise platform to transform their event programs into a high-performing channel.”
Splash was founded in 2012 and has grown quickly since. Today the company said their clients include most of the Fortune 500, as well as thousands of other companies of all sizes.
As a leader in the events marketing automation field, the company has been able to attract talent from some of New York’s most iconic tech brands. David Greenberger, the former head of sales at Foursquare and Conrad Rushing, the former director of engineering at Tumblr both joined the company. Greenberger will serve as Splash's VP of sales and Rushing as VP of engineering.
“At Splash we have a saying — experience is everything,” Hindman said. “With over five million events behind us we’ve been able to build a platform that not only unlocks the rich behavioral data these experiences create, but also fundamentally changes the way marketers view events as a channel.”
The company said the new money will be used to increase their software’s ability to automate and optimize event marketing.
Image via Splash.
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