Rokt, a company leveraging AI to help retailers make transactions more relevant to customers, announced two new appointments to its executive leadership team. Jacqueline Purcell joins the company as chief financial officer, and Claire Southey joins as chief product development officer. Both leaders are slated to help Rokt execute its growth strategy as it pursues an IPO.
Purcell brings a background of corporate finance, operational and legal experience to Rokt. Most recently, she was an investment team member at TDM Growth Partners. Additionally, she served as the interim COO at Rokt in a consultancy position since 2022. With experience spanning complex financial transactions, relationship building and large team management, Purcell is expected to contribute to the Rokt’s continued financial success.
Southey is a tech executive and data scientist who has led high-performing software- and data-engineering teams. Before joining Rokt, she served as head of customer engineering at Google, overseeing the advancement of large-scale machine learning workloads. Additionally, she has served as SVP of engineering at Rokt’s Sydney office since May 2024. In her new capacity as chief product development officer, Southey aims to continue elevating Rokt’s product.
