Mark43 Secured $101M, Morty Pulled In $25M, and More NYC Tech News

NYC tech startups are sporting fresh funding and have plenty of investments planned. From homebuying to grocery shopping, check out the latest news from these companies. This is the Built In NYC weekly refresh.

Written by Ashley Bowden
Published on Jul. 19, 2021
mark 43
photo: mark43 / Facebook

NYC tech startups are sporting fresh funding and have plenty of investments planned. From homebuying to grocery shopping, check out the latest news from these companies. This is the Built In NYC weekly refresh.

Mark43 raised $101M. Providing city agencies with its cloud-native public safety software, the company’s enterprise solution works to keep public safety in the modern era. With its Series E funding round co-led by The Spruce House Partnership and Tiger Global Management, Mark43 plans to develop additional products to connect safety agencies and the people they protect. [PR Newswire]

Elevate Brands pulled in $250M. Helping build out small online businesses that sell their products on Amazon Marketplace, the company secured its latest injection of funding to further its tech, including its M&A algorithms that find suitable targets. The capital will also help Elevate Brands fuel more acquisitions. As it works to grow third-party sellers, Elevate currently has 25 brands in its portfolio. [TechCrunch]

NYC Tech Quote of the Week

“The past 12 months have been a transformative time for the housing market. As homebuyers rushed to make purchases, Morty was there to provide a personalized, interactive loan selection, lock in competitive rates and stand shoulder-to-shoulder with them through to closing. Our business model, and our philosophy, are about advocating for homebuyers.” — Nora Apsel, Morty CEO and co-founder

Morty got $25M. Its online marketplace platform helps connect homebuyers to the best mortgage lender and automate the loan application process. Morty closed on a Series B round led by March Capital that it wants to invest in product development and establishing new partnerships. Morty is also hiring across teams like engineering, finance and marketing as it scales to meet increased demand. [Built In NYC]

Halla pulled in $4.5M. With its predictive grocery shopping platform, Halla’s app uses algorithms to provide users with active suggestions based on their prior shopping activity. The startup closed on its Series A1 round from Food Retail Ventures to further its product and expand the size of its team. Halla is currently hiring for a few engineering positions. [Built In NYC]

These startups could make the next big thing in NYC tech. With their sights set on big time growth in the coming years, five early-stage New York-based companies are hard at work innovating new solutions for a variety of industries. Featured this quarter are speedy delivery platform DOMI, digital concierge app GettinLocal, affordable fitness startup LifterRun, adulthood education platform Realworld and personality-based dating app So Synced. [Built In NYC]

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